Branded Content: Implications for Social Communications

Book chapter

Hardy, J. 2018. Branded Content: Implications for Social Communications. in: Turzynski, G. (ed.) Fifteen Years, A Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content Experts Branded Content Marketing Association. pp. 21-25

Publication dates
Authors	Hardy, J.
Editors	Turzynski, G.
Book title	Fifteen Years, A Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content Experts
Page range	21-25
Year	2018
Publisher	Branded Content Marketing Association
Print	16 Oct 2018
Publication process dates
Deposited	24 Oct 2019
ISBN	978-1728855776
Copyright holder	© 2018 Branded Content Marketing Association (BCMA)

Permalink -

https://repository.uel.ac.uk/item/87348

158
total views
0
total downloads
2
views this month
0
downloads this month

Export as

Related outputs

Meeting the challenges of media and marketing convergence: revising critical political economy approaches

Hardy, J. 2022. Meeting the challenges of media and marketing convergence: revising critical political economy approaches. in: McDonald, P. (ed.) The Routledge Companion to Media Industries Routledge.

Branded Content: The Fateful Merging of Media and Marketing

Hardy, J. 2021. Branded Content: The Fateful Merging of Media and Marketing. Routledge.

Media Systems and Misinformation

Hardy, J. 2021. Media Systems and Misinformation. in: Tumber, H. and Waisbord, S. (ed.) The Routledge Companion to Media Disinformation and Populism Routledge.

Journalism in the 21st Century

Hardy, J. 2021. Journalism in the 21st Century. in: Coen, S. and Bull, P. (ed.) The Psychology of Journalism Oxford University Press.

Branded Content

Hardy, J. 2020. Branded Content. in: Mas-Manchón, L. (ed.) Innovation in Branding and Advertising Communication Routledge.

Economics: Ownership and Competion

Hardy, J. 2020. Economics: Ownership and Competion. in: Conboy, M. and Bingham, A. (ed.) The Edinburgh History of the British and Irish Press, Volume 3: Competition and Disruption, 1900-2017 Edinburgh University Press.

Brands in Motion: Advertising around and inside Television Shows

Hardy, J. Brands in Motion: Advertising around and inside Television Shows. in: Cubitt, S., Palmer, P. and Goblot, V. (ed.) Television and After MIT/ Goldsmiths University Press.

James Curran: Histoire et Critique des médias

Hardy, J. 2019. James Curran: Histoire et Critique des médias . in: Granjou, F., Guyot, J. and Magis, C. (ed.) Matérialismes, culture & communication: Économie politique de la culture, des médias et de la communication - Tome 3 Presses des Mines. pp. 213-228

Branded Content: Media and Marketing Integration

Hardy, J. 2018. Branded Content: Media and Marketing Integration. in: Hardy, J., Powell, H. and Macrury, L. (ed.) The Advertising Handbook: 4th Edition Routledge.

Marketers’ influence on media: Renewing the radical tradition for the digital age

Hardy, J. 2016. Marketers’ influence on media: Renewing the radical tradition for the digital age. in: Hamilton, James F., Bodle, Robert and Korin, Ezequiel (ed.) Explorations in Critical Studies of Advertising Routledge.

Resourcing a viable digital journalism

Hardy, J. 2016. Resourcing a viable digital journalism. in: Franklin, Bob and Eldridge II, Scott (ed.) The Routledge Companion to Digital Journalism Studies Routledge.

Media policy: the curious incident of the dog in the night-time

Hardy, J. 2017. Media policy: the curious incident of the dog in the night-time. in: Thorsen, Einar, Jackson, Daniel and Lilleker, Darren (ed.) UK Election Analysis 2017: Media, Voters and the Campaign The Centre for the Study of Journalism, Culture and Community: Bournemouth University. pp. 46