Evaluating the effects of six alcohol-related message frames on emotions and intentions: The neglected role of disgust
Collymore, Natalie N. and Mcdermott, M. 2015. Evaluating the effects of six alcohol-related message frames on emotions and intentions: The neglected role of disgust. Journal of Health Psychology. 21 (9), pp. 1907-1917.
|Authors||Collymore, Natalie N. and Mcdermott, M.|
A total of 120 18- to 56-year-olds, divided into six groups containing equal numbers of men and women, were shown a textual message and associated photograph featuring alcohol-related behaviour. Subsequently, questions were answered about intentions to reduce consumption, to drink moderately and how positive and negative the messages made participants feel. Loss-framed messages, in particular those featuring health-related disgust, were the most effective for increasing intentions to reduce alcohol intake. In conclusion, studies have over-focused on fear-loss frames, neglecting the utility of disgust-loss frames in health messages. This study suggests that disgust-loss frames deserve equivalent attention.
|Keywords||alcohol; disgust; fear; framing; intentions|
|Journal||Journal of Health Psychology|
|Journal citation||21 (9), pp. 1907-1917|
|Accepted author manuscript|
|Digital Object Identifier (DOI)||doi:10.1177/1359105314567910|
|Web address (URL)||https://doi.org/10.1177/1359105314567910|
|10 Feb 2015|
|Publication process dates|
|Deposited||01 Mar 2017|
|Copyright information||© The authors 2015.|
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