Evaluating the effects of six alcohol-related message frames on emotions and intentions: The neglected role of disgust

Article

Collymore, Natalie N. and Mcdermott, M. 2015. Evaluating the effects of six alcohol-related message frames on emotions and intentions: The neglected role of disgust. Journal of Health Psychology. 21 (9), pp. 1907-1917. https://doi.org/10.1177/1359105314567910
AuthorsCollymore, Natalie N. and Mcdermott, M.
Abstract

A total of 120 18- to 56-year-olds, divided into six groups containing equal numbers of men and women, were shown a textual message and associated photograph featuring alcohol-related behaviour. Subsequently, questions were answered about intentions to reduce consumption, to drink moderately and how positive and negative the messages made participants feel. Loss-framed messages, in particular those featuring health-related disgust, were the most effective for increasing intentions to reduce alcohol intake. In conclusion, studies have over-focused on fear-loss frames, neglecting the utility of disgust-loss frames in health messages. This study suggests that disgust-loss frames deserve equivalent attention.

Keywordsalcohol; disgust; fear; framing; intentions
JournalJournal of Health Psychology
Journal citation21 (9), pp. 1907-1917
ISSN1359-1053
1461-7277
Year2015
PublisherSAGE Publications
Accepted author manuscript
License
CC BY
Digital Object Identifier (DOI)https://doi.org/10.1177/1359105314567910
Web address (URL)https://doi.org/10.1177/1359105314567910
Publication dates
Print10 Feb 2015
Publication process dates
Deposited01 Mar 2017
Copyright information© The authors 2015.
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