Evaluating the effects of six alcohol-related message frames on emotions and intentions: The neglected role of disgust
Article
Collymore, Natalie N. and Mcdermott, M. 2015. Evaluating the effects of six alcohol-related message frames on emotions and intentions: The neglected role of disgust. Journal of Health Psychology. 21 (9), pp. 1907-1917. https://doi.org/10.1177/1359105314567910
Authors | Collymore, Natalie N. and Mcdermott, M. |
---|---|
Abstract | A total of 120 18- to 56-year-olds, divided into six groups containing equal numbers of men and women, were shown a textual message and associated photograph featuring alcohol-related behaviour. Subsequently, questions were answered about intentions to reduce consumption, to drink moderately and how positive and negative the messages made participants feel. Loss-framed messages, in particular those featuring health-related disgust, were the most effective for increasing intentions to reduce alcohol intake. In conclusion, studies have over-focused on fear-loss frames, neglecting the utility of disgust-loss frames in health messages. This study suggests that disgust-loss frames deserve equivalent attention. |
Keywords | alcohol; disgust; fear; framing; intentions |
Journal | Journal of Health Psychology |
Journal citation | 21 (9), pp. 1907-1917 |
ISSN | 1359-1053 |
1461-7277 | |
Year | 2015 |
Publisher | SAGE Publications |
Accepted author manuscript | License CC BY |
Digital Object Identifier (DOI) | https://doi.org/10.1177/1359105314567910 |
Web address (URL) | https://doi.org/10.1177/1359105314567910 |
Publication dates | |
10 Feb 2015 | |
Publication process dates | |
Deposited | 01 Mar 2017 |
Copyright information | © The authors 2015. |
https://repository.uel.ac.uk/item/8572q
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