An Empirical Evaluation of the Reversal Theory State Measure: Tracking Changes in the Experience of Video Commercials of Three Leading Running Brands
Book chapter
Watkins, Leo, Wilson, Marcia, Mcdermott, M. and Buscombe, R. 2015. An Empirical Evaluation of the Reversal Theory State Measure: Tracking Changes in the Experience of Video Commercials of Three Leading Running Brands. in: 17th International Reversal Theory Conference Programme and Abstracts The Reversal Theory Society. pp. 16
Authors | Watkins, Leo, Wilson, Marcia, Mcdermott, M. and Buscombe, R. |
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Abstract | Abstract of paper delivered at the 17th International Reversal Theory Conference, Day 3, session 4, 01.07.15 |
Book title | 17th International Reversal Theory Conference Programme and Abstracts |
Page range | 16 |
Year | 2015 |
Publisher | The Reversal Theory Society |
Publication dates | |
2015 | |
Publication process dates | |
Deposited | 30 Mar 2016 |
Event | 17th International Reversal Theory Conference |
Web address (URL) | http://reversaltheory.net/org/wp-content/uploads/2013/02/2015-abstracts.pdf |
Accepted author manuscript | License CC BY |
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