An Empirical Evaluation of the Reversal Theory State Measure: Tracking Changes in the Experience of Video Commercials of Three Leading Running Brands

Book chapter

Watkins, Leo, Wilson, Marcia, Mcdermott, M. and Buscombe, R. 2015. An Empirical Evaluation of the Reversal Theory State Measure: Tracking Changes in the Experience of Video Commercials of Three Leading Running Brands. in: 17th International Reversal Theory Conference Programme and Abstracts The Reversal Theory Society. pp. 16
AuthorsWatkins, Leo, Wilson, Marcia, Mcdermott, M. and Buscombe, R.
Abstract

Abstract of paper delivered at the 17th International Reversal Theory Conference, Day 3, session 4, 01.07.15

Book title17th International Reversal Theory Conference Programme and Abstracts
Page range16
Year2015
PublisherThe Reversal Theory Society
Publication dates
Print2015
Publication process dates
Deposited30 Mar 2016
Event17th International Reversal Theory Conference
Web address (URL)http://reversaltheory.net/org/wp-content/uploads/2013/02/2015-abstracts.pdf
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