An Empirical Evaluation of the Reversal Theory State Measure UsingThree Running Brand Video Commercials
Article
Watkins, Leo, Wilson, Marcia, Mcdermott, M. and Buscombe, R. 2016. An Empirical Evaluation of the Reversal Theory State Measure UsingThree Running Brand Video Commercials. Journal of Motivation, Emotion, and Personality. 5, pp. 27-36. https://doi.org/10.12689/jmep.2016.504
Authors | Watkins, Leo, Wilson, Marcia, Mcdermott, M. and Buscombe, R. |
---|---|
Abstract | This paper reports on the first known empirical use of the Reversal Theory State Measure (RTSM) since its publication by Desselles et al. (2014). The RTSM was employed to track responses to three purposely-selected video commercials in a between-subjects design. Results of the study provide empirical support for the central conceptual premise of reversal theory, the experience of metamotivational reversals and the ability of the RTSM to capture them. The RTSM was also found to be psychometrically sound after adjustments were made to two of its three component subscales. Detailed account and rationale is provided for the analytical process of assessing the psychometric robustness of the RTSM, with a number of techniques and interpretations relating to component structure and reliability discussed. Agreeability and critique of the two available versions of the RTSM – the bundled and the branched – is also |
Journal | Journal of Motivation, Emotion, and Personality |
Journal citation | 5, pp. 27-36 |
ISSN | 2331-2343 |
Year | 2016 |
Publisher | The Reversal Theory Society |
Publisher's version | License CC BY-ND File Access Level Anyone |
Digital Object Identifier (DOI) | https://doi.org/10.12689/jmep.2016.504 |
Publication dates | |
01 Apr 2016 | |
Publication process dates | |
Deposited | 03 May 2016 |
Accepted | 08 Jan 2016 |
https://repository.uel.ac.uk/item/8519w
Download files
Publisher's version
Watkins, Wilson, McDermott & Buscombe (2016).pdf | ||
License: CC BY-ND | ||
File access level: Anyone |
153
total views232
total downloads2
views this month0
downloads this month
Export as
Related outputs
Athlete experiences of mental health disclosure and help seeking behaviour in amateur and professional basketball
Harrison, J. and Buscombe, R. 2023. Athlete experiences of mental health disclosure and help seeking behaviour in amateur and professional basketball. International Journal of Sport Psychology. In Press.Examining the diversity of ultra-running motivations and experiences: A reversal theory perspective
Watkins, L., Wilson, M. and Buscombe, R. 2022. Examining the diversity of ultra-running motivations and experiences: A reversal theory perspective. Psychology of Sport and Exercise. 63 (Art. 102271). https://doi.org/10.1016/j.psychsport.2022.102271Racial and Ethnic Differences in Falls Among Older Adults: a Systematic Review and Meta-analysis
Wehner-Hewson, N., Watts, P., Buscombe, R., Bourne, N. and Hewson, D. 2022. Racial and Ethnic Differences in Falls Among Older Adults: a Systematic Review and Meta-analysis. Journal of Racial and Ethnic Health Disparities. 9, p. 2427–2440. https://doi.org/10.1007/s40615-021-01179-1Psychological Predictors of Mortality Awareness: Time Perspective, Contentment With Age and Paternal Antipathy and Neglect
Willoch, T. C. F. and Mcdermott, M. 2022. Psychological Predictors of Mortality Awareness: Time Perspective, Contentment With Age and Paternal Antipathy and Neglect. Omega: Journal of Death and Dying. 85 (1), pp. 225-245. https://doi.org/10.1177/0030222820944065The influence of body language and expected competency on gaze behaviour while forming an impression of a tennis player
Buscombe, R., Potton, A., Volskis, L., Papageorgiou, A. and Greenlees, L. 2021. The influence of body language and expected competency on gaze behaviour while forming an impression of a tennis player. International Journal of Sport and Exercise Psychology. 19 (4), pp. 551-563. https://doi.org/10.1080/1612197X.2020.1739109