An Empirical Evaluation of the Reversal Theory State Measure Using Three Running Brand Video Commercials
Article
Watkins, Leo, Wilson, Marcia, Mcdermott, M. and Buscombe, R. 2016. An Empirical Evaluation of the Reversal Theory State Measure Using Three Running Brand Video Commercials. Journal of Motivation, Emotion, and Personality. 5, pp. 27-36. https://doi.org/10.12689/jmep.2016.504
Authors | Watkins, Leo, Wilson, Marcia, Mcdermott, M. and Buscombe, R. |
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Abstract | This paper reports on the first known empirical use of the Reversal Theory State Measure |
Journal | Journal of Motivation, Emotion, and Personality |
Journal citation | 5, pp. 27-36 |
ISSN | 2331-2343 |
Year | 2016 |
Publisher | The Reversal Theory Society |
Publisher's version | License CC BY-ND |
Digital Object Identifier (DOI) | https://doi.org/10.12689/jmep.2016.504 |
Publication dates | |
01 Apr 2016 | |
Publication process dates | |
Deposited | 03 May 2016 |
Accepted | 08 Jan 2016 |
https://repository.uel.ac.uk/item/8519w
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Publisher's version
Watkins, Wilson, McDermott & Buscombe (2016).pdf | |
License: CC BY-ND |
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