Entrepreneurship Education: Designing Pedagogy for Success

The need to develop robust and coherent models for effective entrepreneurial training and development has never been more relevant than in the contemporary economic and educational milieu. The demand for the promotion of enterprise and enterprise development calls on those entrusted with nurturing entrepreneurial talent to create fecund environments for students and participant is alike to promote sustainable enterprise development. Essential to achieving this are considerations of learning styles and the relationship of these to team roles in business start-up activities. This research exercise attempts to establish linkages between different learning styles with the allocation of roles and responsibilities in teams who have aspirations to create and explore business start-up opportunities, within an educational setting. The context will be explored and a proposed model will be developed with considerations to cost of effective teaching and learning for enterprise development. The model will be used to demonstrate how an integrated and effective learning environment can be created through the use of Gregorc considerations and how this paradigm can contribute to cost effective teaching and learning methodologies.