Influence of aesthetic design elements on residential satisfaction in apartment Based on Seoul apartment complex

This study aimed to examine the influence of aesthetic design elements on residential satisfaction in urban apartment complexes, focusing on elements that are generally considered less important. A total of 65 apartment complexes in Seoul, a city predominantly characterized by middle-class apartment living, were surveyed to assess residential satisfaction. Using multiple regression analysis, the relationships between the dependent variable (post-occupancy evaluation) and 28 independent variables were analyzed. The results revealed significant correlations between residential satisfaction and various independent variables. Specifically, three out of eight aesthetic design factors, namely the main complex entrance design, exterior mass design, and landscape design, were found to have a significant impact on residential satisfaction, collectively accounting for 17.16% of the total satisfaction variance. This finding suggests that aesthetic design elements play an increasingly important role in metro cities. The practical implications of this study are twofold. Firstly, it provides housing providers with strategic guidelines, emphasizing the significance of incorporating aesthetically pleasing design elements to enhance residential satisfaction. Secondly, the study offers potential customers valuable information regarding the importance of aesthetic design in their decision-making process when choosing residential properties. Overall, this research contributes to a better understanding of the relationship between aesthetic design elements and residential satisfaction in urban apartment complexes, shedding light on the growing importance of aesthetics in the housing market.