Influence of aesthetic design elements on residential satisfaction in apartment Based on Seoul apartment complex

This study aimed to examine the influence of aesthetic design elements on residential satisfaction in urban
apartment complexes, focusing on elements that are generally considered less important. A total of 65 apartment
complexes in Seoul, a city predominantly characterized by middle-class apartment living, were surveyed to
assess residential satisfaction. Using multiple regression analysis, the relationships between the dependent
variable (post-occupancy evaluation) and 28 independent variables were analyzed. The results revealed
significant correlations between residential satisfaction and various independent variables. Specifically, three
out of eight aesthetic design factors, namely the main complex entrance design, exterior mass design, and
landscape design, were found to have a significant impact on residential satisfaction, collectively accounting for
17.16% of the total satisfaction variance. This finding suggests that aesthetic design elements play an
increasingly important role in metro cities. The practical implications of this study are twofold. Firstly, it
provides housing providers with strategic guidelines, emphasizing the significance of incorporating aesthetically
pleasing design elements to enhance residential satisfaction. Secondly, the study offers potential customers
valuable information regarding the importance of aesthetic design in their decision-making process when
choosing residential properties. Overall, this research contributes to a better understanding of the relationship
between aesthetic design elements and residential satisfaction in urban apartment complexes, shedding light on
the growing importance of aesthetics in the housing market.