Digital transformation: A multidisciplinary perspective and future research agenda

Digital transformation has had an unprecedented influence on all sectors of businessover the last decade. We are now entering an era characterized by the extensive digi-tal transformation of businesses, society, and consumers. Therefore, digital transfor-mation has become a pivotal focus for organizations across various sectors in recentyears. Despite differing scholarly perspectives on the concept and elements of digitaltransformation, a consensus exists that it significantly impacts consumer decisionsand necessitates organizational adaptation. Recent challenges such as the Covid-19 pandemic have further accelerated the need for digital transformation and its effectson consumers. This necessitates an editorial perspective on this most important topicto establish future research agenda encompassing the various dimensions of digitaltransformation. The purpose of this editorial perspective is to review research on dig-ital transformation from a multidisciplinary viewpoint and provide insights into sev-eral key domains—Internet-of-Things, social media, mobile apps, artificial intelligence,augmented and virtual reality, the metaverse, and corporate digital responsibility—that are poised to fuel the pace of digital transformation. Each domain is analyzedthrough a lens of introduction, role, importance, multifaceted impact, and conclusions.Future research directions and are suggested.