Diversity at the Intersections of Global Entrepreneurship: New Approaches and Challenge

With the historic rise in globalisation, there is more contact between countries and businesses than ever. Not only due to globalisation, technological change, and shorter product life cycles lead entrepreneurs to adopt internationalisation strategies. Internationalisation is a creative activity conducted by global entrepreneurs who seek to operate part of their businesses in international markets. Entrepreneurs, economists, policymakers, and researchers have long observed that international business success depends upon global entrepreneurial activity.

Over the past 30 years, diversity in the global market has been among the most researched topics in international business literature. However, since the entrepreneurship system consists of interwoven elements, such as an entrepreneur, management system, culture, market, region, customers and workers, diversification in one piece directly or indirectly affects the other components within the system. Therefore, diversity in global entrepreneurship should be examined by considering the dynamics of every element within the system.

In this chapter, the author reviewed and commented upon the development of the literature on diversity, global entrepreneurship, internationalisation, and multinational organisations. In an overview of previous studies, this study aims to analyse the nexus between diversity and global entrepreneurship, the importance of this connection in the international business domain and how this connection can evolve in the future.