Prof Sonny Nwankwo


NameProf Sonny Nwankwo
Job titleEmeritus Professor
Email addressS.Nwankwo@uel.ac.uk
Research instituteBusiness & Law

Research outputs

Social Marketing and the Corruption Conundrum in Morocco: An Exploratory Analysis

Hamelin, N., Nwankwo, S. and Gbadamosi, A. 2020. Social Marketing and the Corruption Conundrum in Morocco: An Exploratory Analysis. World Development. 133 (Art. 104993). https://doi.org/10.1016/j.worlddev.2020.104993

Entrepreneurship Marketing: Principles and Practice of SME Marketing

Gbadamosi, A. and Nwankwo, S. (ed.) 2020. Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge.

SMEs and Market Growth: Contemporary Reflections on Why and How they Grow

Al-Abdulrazak, R. and Razak, S. A. 2020. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship Marketing: Principles and Practice of SME Marketing Routledge.

Entrepreneurialism in a London University: A Case Illustration

Madichie, Nnamdi O., Gbadamosi, A. and Nwankwo, S. 2018. Entrepreneurialism in a London University: A Case Illustration. in: Ferreira, João J., Fayolle, Alain, Ratten, Vanessa and Raposo, Mário (ed.) Entrepreneurial Universities: Collaboration, Education and Policies Edward Elgar. pp. 88-104

The Landscape of Ethnic Marketing in the UK

Ojo, S., Nwankwo, S. and Gbadamosi, A. 2015. The Landscape of Ethnic Marketing in the UK. in: Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel (ed.) The Routledge Companion to Ethnic Marketing Routledge. pp. 97-116

Trust in e-procurement

Okah, Joy, Nwankwo, S. and Shoniregun, Charles A. 2008. Trust in e-procurement. Proceedings of Advances in Computing and Technology. (AC&T) The School of Computing and Technology 3rd Annual Conference University of East London pp. 186-193
  • 441
    total views of outputs
  • 38
    total downloads of outputs
  • 13
    views of outputs this month
  • 0
    downloads of outputs this month