The Landscape of Ethnic Marketing in the UK

Book chapter

Ojo, S., Nwankwo, S. and Gbadamosi, A. 2015. The Landscape of Ethnic Marketing in the UK. in: Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel (ed.) The Routledge Companion to Ethnic Marketing Routledge. pp. 97-116
AuthorsOjo, S., Nwankwo, S. and Gbadamosi, A.
EditorsJamal, Ahmad, Peñaloza, Lisa and Laroche, Michel
Book titleThe Routledge Companion to Ethnic Marketing
Page range97-116
Year2015
PublisherRoutledge
Publication dates
Online19 Jun 2015
Publication process dates
Deposited14 Feb 2019
ISBN9780203080092
9780415643634
Digital Object Identifier (DOI)https://doi.org/10.4324/9780203080092
Web address (URL)https://www.routledge.com/9780203080092
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