The Entrepreneurial University: A Exploration of a value-creation in a non-Management department

Article


Madichie, N. O. and Gbadamosi, A. 2017. The Entrepreneurial University: A Exploration of a value-creation in a non-Management department. Journal of Management Development. 36 (2), pp. 196-216. https://doi.org/10.1108/JMD-06-2016-0098
AuthorsMadichie, N. O. and Gbadamosi, A.
Abstract

Purpose:
This study highlights the strategies undertaken by “entrepreneurial” universities to leverage their bottom-line especially in response to withdrawals of public funding. Internationalisation has been the most prominent from setting-up overseas branch campuses to aggressive recruitment drives for international students; and more recently, the launch of new programmes to attract a wider market.

Design/Methodology/Approach:
Based on a documentary analysis, this study explores the future of curriculum development in entrepreneurial universities, using narratives around an “unconventional course” launch as a case illustration.

Findings:
The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking, and proactiveness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women’s and Gender Studies.

Research limitations/implications:

Practical implications:
Overall this study captures the relationship between hip-hop artistry and poetry, as well as meeting the demands of society – societal impacts – not the least, bringing “street cred” into the classroom.

Social implications:
The case illustration of a course launch at the University of Missouri linking hip-hop artists to curriculum development and pedagogy, opens up the discourse on the future trajectory of teaching and learning in higher education, with its attendant social implications – not the least for life after graduation.

Originality/value:
This study provides fresh insights into the entrepreneurial potential of universities in co-branded/ marketing activities with the hip-hop industry.

JournalJournal of Management Development
Journal citation36 (2), pp. 196-216
ISSN0262-1711
Year2017
PublisherEmerald
Accepted author manuscript
Digital Object Identifier (DOI)https://doi.org/10.1108/JMD-06-2016-0098
Web address (URL)https://doi.org/10.1108/JMD-06-2016-0098
Publication dates
Print06 Mar 2017
Publication process dates
Deposited19 Dec 2016
Accepted13 Dec 2016
Accepted15 Dec 2016
Copyright information© 2017 Emerald Publishing Limited
LicenseAll rights reserved
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