The Entrepreneurial University: A Exploration of a value-creation in a non-Management department

Article


Madichie, N. O. and Gbadamosi, A. 2017. The Entrepreneurial University: A Exploration of a value-creation in a non-Management department. Journal of Management Development. 36 (2), pp. 196-216.
AuthorsMadichie, N. O. and Gbadamosi, A.
Abstract

Purpose:
This study highlights the strategies undertaken by “entrepreneurial” universities to leverage their bottom-line especially in response to withdrawals of public funding. Internationalisation has been the most prominent from setting-up overseas branch campuses to aggressive recruitment drives for international students; and more recently, the launch of new programmes to attract a wider market.

Design/Methodology/Approach:
Based on a documentary analysis, this study explores the future of curriculum development in entrepreneurial universities, using narratives around an “unconventional course” launch as a case illustration.

Findings:
The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking, and proactiveness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women’s and Gender Studies.

Research limitations/implications:

Practical implications:
Overall this study captures the relationship between hip-hop artistry and poetry, as well as meeting the demands of society – societal impacts – not the least, bringing “street cred” into the classroom.

Social implications:
The case illustration of a course launch at the University of Missouri linking hip-hop artists to curriculum development and pedagogy, opens up the discourse on the future trajectory of teaching and learning in higher education, with its attendant social implications – not the least for life after graduation.

Originality/value:
This study provides fresh insights into the entrepreneurial potential of universities in co-branded/ marketing activities with the hip-hop industry.

JournalJournal of Management Development
Journal citation36 (2), pp. 196-216
ISSN0262-1711
Year2017
PublisherEmerald
Accepted author manuscript
Digital Object Identifier (DOI)doi:10.1108/JMD-06-2016-0098
Web address (URL)https://doi.org/10.1108/JMD-06-2016-0098
Publication dates
Print06 Mar 2017
Publication process dates
Deposited19 Dec 2016
Accepted13 Dec 2016
Accepted15 Dec 2016
Copyright information© 2017 Emerald Publishing Limited
LicenseAll rights reserved
Permalink -

https://repository.uel.ac.uk/item/84wwx

  • 8
    total views
  • 35
    total downloads
  • 1
    views this month
  • 8
    downloads this month

Related outputs

Family Consumption Systems in Africa: A Focus on Children
Gbadamosi, A. 2014. Family Consumption Systems in Africa: A Focus on Children. in: Nwankwo, Sonny and Ibeh, Kevin (ed.) The Routledge Companion to Business in Africa Routledge. pp. 146-159
The Landscape of Ethnic Marketing in the UK
Ojo, S., Nwankwo, S. and Gbadamosi, A. 2015. The Landscape of Ethnic Marketing in the UK. in: Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel (ed.) The Routledge Companion to Ethnic Marketing Routledge. pp. 97-116
Consumer Behaviour in Developing Nations: A Conceptual Overview
Gbadamosi, A. 2016. Consumer Behaviour in Developing Nations: A Conceptual Overview. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 1-29
The Changing Landscape of Young Consumer Behaviour
Gbadamosi, A. 2017. The Changing Landscape of Young Consumer Behaviour. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 3-22
Entrepreneurialism in a London University: A Case Illustration
Madichie, Nnamdi O., Gbadamosi, A. and Nwankwo, S. 2018. Entrepreneurialism in a London University: A Case Illustration. in: Ferreira, João J., Fayolle, Alain, Ratten, Vanessa and Raposo, Mário (ed.) Entrepreneurial Universities: Collaboration, Education and Policies Edward Elgar. pp. 88-104
Exploring the Dynamics of Consumerism in Developing Nations
Gbadamosi, A. 2019. Exploring the Dynamics of Consumerism in Developing Nations. IGI Global.
Consumers Attitudes towards Debt
Hamelin, Nicolas, Gbadamosi, A., Mohaouchane, Sofia and Benelkaid, Imane 2016. Consumers Attitudes towards Debt. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 53-76
Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value
Mingazova, Diliara and Gbadamosi, A. 2017. Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 138-154
Marketing Communications and the Young Consumer: Evidence from a Developing Country
Hamelin, N., Gbadamosi, A. and Lucas, P. 2017. Marketing Communications and the Young Consumer: Evidence from a Developing Country. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 170-186
Consumerism and Consumer Protection: A Focus on Young Consumers
Gbadamosi, A., Fletcher, K., Emmanuel Stephen, C. and Olutola, I. C. 2017. Consumerism and Consumer Protection: A Focus on Young Consumers. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 391-413
Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption
Gbadamosi, A. 2019. Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption. International Journal of Market Research.
Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox
Gbadamosi, A. 2019. Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox. Journal of Strategic Marketing. 27 (4), pp. 303-316.
In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance
Adisa, T., Gbadamosi, A., Mordi, T. and Mordi, C. 2019. In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance. Personnel Review.
Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media
Hamelin, Nicolas, Mokannef, Amina and Gbadamosi, A. 2018. Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media. International Journal of Consumer Studies. 42 (6), pp. 755-767.
The Anatomy of International Students’ Acculturation in British Universities
Gbadamosi, A. 2018. The Anatomy of International Students’ Acculturation in British Universities. Industry and Higher Education. 32 (2), pp. 129 -138.
Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty
Al-Abdulrazak, Rula and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339.
Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study
Gbadamosi, A. 2015. Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study. Journal of Brand Management. 22 (9), pp. 737-754.
Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study
Gbadamosi, A. 2015. Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study. Society and Business Review. 10 (2), pp. 150-169.
Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing
Gbadamosi, A. and Yusuf, Tajudeen Olalekan 2016. Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing. The Marketing Review. 16 (1), pp. 92-106.