Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty
Article
Al-Abdulrazak, R. and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339. https://doi.org/10.1108/SBR-03-2017-0014
Authors | Al-Abdulrazak, R. and Gbadamosi, A. |
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Abstract | Purpose: Over the years, a considerable depth of research has established the link between trust, commitment and relationship marketing and its relevance to consumers’ brand preferences. Nonetheless, there is a dearth of research on how they are linked to religiosity. Accordingly, this is the palpable gap addressed in this paper. |
Journal | Society and Business Review |
Journal citation | 12 (3), pp. 320-339 |
ISSN | 1746-5680 |
Year | 2017 |
Publisher | Emerald |
Accepted author manuscript | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/SBR-03-2017-0014 |
Publication dates | |
Online | 09 Oct 2017 |
Publication process dates | |
Deposited | 08 May 2017 |
Accepted | 10 Mar 2017 |
Accepted | 10 Mar 2017 |
Copyright information | © 2017 Emerald |
License | All rights reserved |
https://repository.uel.ac.uk/item/84q3q
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