Dr Rula Al-Abdulrazak


NameDr Rula Al-Abdulrazak
Job titleSenior Lecturer
Email addressr.al-abdulrazak@uel.ac.uk
Research instituteBusiness & Law

Research outputs

The effect of country of origin image and growth of digitalised SMEs

Al-Abdulrazak, R. and Razak, S. A. 2019. The effect of country of origin image and growth of digitalised SMEs. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship Marketing: Principles and Practice Routledge.

Nation Branding and Place Marketing: Amalgamation of theory and practice

Al-Abdulrazak, R. 2019. Nation Branding and Place Marketing: Amalgamation of theory and practice. in: Gbadamosi, A. (ed.) Contemporary Issues in Marketing: A Synthesis of Theory with Practice SAGE Publications.

Is the promise of nation branding sustainable?

Al-Abdulrazak, R. 2018. Is the promise of nation branding sustainable? The 6th International Conference on Contemporary Marketing Issues. Athens, Greece 27 - 29 Jun 2018

Who’s the hero? Muslim women in Arabic literature and trust

Al-Abdulrazak, R. 2017. Who’s the hero? Muslim women in Arabic literature and trust. Muslims in Britain Research Network Conference: Exploring Contemporary Muslim Art, Culture and Heritage in Britain. University of Birmingham, UK 14 Sep 2017

Editorial: Trust and Islamic Capital

Al-Abdulrazak, R. and Patel, G.H. 2017. Editorial: Trust and Islamic Capital. Society and Business Review. 12 (3), pp. 317-319.

Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty

Al-Abdulrazak, R. and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339.
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