Are branded content capable of increasing a brand’s inclusivity?
Book chapter
Al-Abdulrazak, R. 2023. Are branded content capable of increasing a brand’s inclusivity? in: Canter, A. and Turzynski, G. (ed.) Twenty Years, Another Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content And Influencer Marketing Experts The Branded Content Marketing Association (BCMA).
Authors | Al-Abdulrazak, R. |
---|---|
Editors | Canter, A. and Turzynski, G. |
Book title | Twenty Years, Another Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content And Influencer Marketing Experts |
Year | 2023 |
Publisher | The Branded Content Marketing Association (BCMA) |
File | License File Access Level Repository staff only |
Publication dates | |
12 Jun 2023 | |
Publication process dates | |
Deposited | 07 Aug 2023 |
ISBN | 9798398184181 |
Web address (URL) | https://www.thebcma.info/ |
Copyright holder | © 2023, The BCMA |
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