Are branded content capable of increasing a brand’s inclusivity?

Book chapter

Al-Abdulrazak, R. 2023. Are branded content capable of increasing a brand’s inclusivity? in: Canter, A. and Turzynski, G. (ed.) Twenty Years, Another Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content And Influencer Marketing Experts The Branded Content Marketing Association (BCMA).
AuthorsAl-Abdulrazak, R.
EditorsCanter, A. and Turzynski, G.
Book titleTwenty Years, Another Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content And Influencer Marketing Experts
Year2023
PublisherThe Branded Content Marketing Association (BCMA)
File
License
File Access Level
Repository staff only
Publication dates
Print12 Jun 2023
Publication process dates
Deposited07 Aug 2023
ISBN9798398184181
Web address (URL)https://www.thebcma.info/
Copyright holder© 2023, The BCMA
Permalink -

https://repository.uel.ac.uk/item/8w670

Log in to edit

  • 95
    total views
  • 0
    total downloads
  • 5
    views this month
  • 0
    downloads this month

Export as

Related outputs

Sustainability on the Horizon? An investigation into Sustainable Banking Practices in an Emerging Economy
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2024. Sustainability on the Horizon? An investigation into Sustainable Banking Practices in an Emerging Economy. Society and Business Review. In Press. https://doi.org/10.1108/SBR-09-2023-0275
Marketing During a Global Crisis: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2023. Marketing During a Global Crisis: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector. Journal of African Business. In Press. https://doi.org/10.1080/15228916.2023.2274672
Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2021. Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria. AABD 2021: Academy of African Business and Development 21st Annual Conference. MacEwan University, Edmonton, AB Canada 18 - 22 May 2021 The Academy of African Business and Development.
Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies
Al-Abdulrazak, R. 2021. Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies. in: Gbadamosi, A. and Ayodele O. (ed.) Religion and Consumer Behaviour in Developing Nations Edward Elgar Publishing.
SMEs and Market Growth: Contemporary Reflections on Why and How they Grow
Al-Abdulrazak, R. and Razak, S. A. 2020. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship Marketing: Principles and Practice of SME Marketing Routledge.
Nation and Place Marketing: Amalgamation of theory and practice
Al-Abdulrazak, R. 2019. Nation and Place Marketing: Amalgamation of theory and practice. in: Gbadamosi, A. (ed.) Contemporary Issues in Marketing: Principles and Practice SAGE Publications.
Is the promise of nation branding sustainable?
Al-Abdulrazak, R. 2018. Is the promise of nation branding sustainable? The 6th International Conference on Contemporary Marketing Issues. Athens, Greece 27 - 29 Jun 2018
Who’s the hero? Muslim women in Arabic literature and trust
Al-Abdulrazak, R. 2017. Who’s the hero? Muslim women in Arabic literature and trust. Muslims in Britain Research Network Conference: Exploring Contemporary Muslim Art, Culture and Heritage in Britain. University of Birmingham, UK 14 Sep 2017
Editorial: Trust and Islamic Capital
Al-Abdulrazak, R. and Patel, G.H. 2017. Editorial: Trust and Islamic Capital. Society and Business Review. 12 (3), pp. 317-319. https://doi.org/10.1108/SBR-08-2017-0059
Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty
Al-Abdulrazak, R. and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339. https://doi.org/10.1108/SBR-03-2017-0014