Are branded content capable of increasing a brand’s inclusivity?

Book chapter

Al-Abdulrazak, R. 2023. Are branded content capable of increasing a brand’s inclusivity? in: Canter, A. and Turzynski, G. (ed.) Twenty Years, Another Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content And Influencer Marketing Experts The Branded Content Marketing Association (BCMA).
AuthorsAl-Abdulrazak, R.
EditorsCanter, A. and Turzynski, G.
Book titleTwenty Years, Another Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content And Influencer Marketing Experts
Year2023
PublisherThe Branded Content Marketing Association (BCMA)
File
License
File Access Level
Repository staff only
Publication dates
Print12 Jun 2023
Publication process dates
Deposited07 Aug 2023
ISBN9798398184181
Web address (URL)https://www.thebcma.info/
Copyright holder© 2023, The BCMA
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