Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies

Book chapter


Al-Abdulrazak, R. 2021. Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies. in: Gbadamosi, A. and Ayodele O. (ed.) Religion and Consumer Behaviour in Developing Nations Edward Elgar Publishing Ltd..
AuthorsAl-Abdulrazak, R.
EditorsGbadamosi, A. and Ayodele O.
Book titleReligion and Consumer Behaviour in Developing Nations
Year2021
PublisherEdward Elgar Publishing Ltd.
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Publication dates
Online08 Jan 2021
Publication process dates
Deposited14 Jul 2020
ISBN9781839101021
Digital Object Identifier (DOI)https://doi.org/10.4337/9781839101038.00013
Web address (URL)https://www.e-elgar.com/shop/gbp/religion-and-consumer-behaviour-in-developing-nations-9781839101021.html
Copyright holder© 2021 Edward Elgar Publishing Ltd.
Additional information

This is a draft chapter. The final version is available in Religion and Consumer Behaviour in Developing Nations edited by Gbadamosi, A. and Ayodele O., published in 2021, Edward Elgar Publishing Ltd.
https://doi.org/10.4337/9781839101038.00013

The material cannot be used for any other purpose without further permission of the publisher, and is for private use only.

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