Gamification, would gamification enable a place brand inclusivity?

Book chapter

Al-Abdulrazak, R. 2025. Gamification, would gamification enable a place brand inclusivity? in: Sevin, E., Bjorner, E. and Oliveira, E. (ed.) Encyclopedia for City and Place Branding Edward Elgar Publishing. pp. 152-154
AuthorsAl-Abdulrazak, R.
EditorsSevin, E., Bjorner, E. and Oliveira, E.
Book titleEncyclopedia for City and Place Branding
Page range152-154
Year2025
PublisherEdward Elgar Publishing
Publication dates
PrintJun 2025
Publication process dates
Deposited16 Jun 2025
ISBN9781035319633
Web address (URL)https://www.e-elgar.com/shop/gbp/elgar-encyclopedia-of-city-and-place-branding-9781035319633.html?srsltid=AfmBOooNcSVtnR6LJT3wTkWJGxkic7KBtwee-wfmvdL03DlA-FB_iAvc
Permalink -

https://repository.uel.ac.uk/item/8xy78

Log in to edit

  • 1
    total views
  • 0
    total downloads
  • 1
    views this month
  • 0
    downloads this month

Export as

Related outputs

Emotions and wellbeing in the Noble Qur’an: Happiness and Sadness Content Analysis
Al-Abdulrazak, R. and Nieuwerburgh, C. 2024. Emotions and wellbeing in the Noble Qur’an: Happiness and Sadness Content Analysis. Middle East Journal of Positive Psychology. 10 (1), pp. 16-33.
Sustainability on the Horizon? An investigation into Sustainable Banking Practices in an Emerging Economy
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2024. Sustainability on the Horizon? An investigation into Sustainable Banking Practices in an Emerging Economy. Society and Business Review. 19 (4), pp. 553-576. https://doi.org/10.1108/SBR-09-2023-0275
Marketing During a Global Crisis: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2023. Marketing During a Global Crisis: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector. Journal of African Business. 26 (1), pp. 27-46. https://doi.org/10.1080/15228916.2023.2274672
Are branded content capable of increasing a brand’s inclusivity?
Al-Abdulrazak, R. 2023. Are branded content capable of increasing a brand’s inclusivity? in: Canter, A. and Turzynski, G. (ed.) Twenty Years, Another Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content And Influencer Marketing Experts The Branded Content Marketing Association (BCMA).
Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2021. Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria. AABD 2021: Academy of African Business and Development 21st Annual Conference. MacEwan University, Edmonton, AB Canada 18 - 22 May 2021 The Academy of African Business and Development.
Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies
Al-Abdulrazak, R. 2021. Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies. in: Gbadamosi, A. and Ayodele O. (ed.) Religion and Consumer Behaviour in Developing Nations Edward Elgar Publishing.
SMEs and Market Growth: Contemporary Reflections on Why and How they Grow
Al-Abdulrazak, R. and Razak, S. A. 2020. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship Marketing: Principles and Practice of SME Marketing Routledge.
Nation and Place Marketing: Amalgamation of theory and practice
Al-Abdulrazak, R. 2019. Nation and Place Marketing: Amalgamation of theory and practice. in: Gbadamosi, A. (ed.) Contemporary Issues in Marketing: Principles and Practice SAGE Publications.
Is the promise of nation branding sustainable?
Al-Abdulrazak, R. 2018. Is the promise of nation branding sustainable? The 6th International Conference on Contemporary Marketing Issues. Athens, Greece 27 - 29 Jun 2018
Who’s the hero? Muslim women in Arabic literature and trust
Al-Abdulrazak, R. 2017. Who’s the hero? Muslim women in Arabic literature and trust. Muslims in Britain Research Network Conference: Exploring Contemporary Muslim Art, Culture and Heritage in Britain. University of Birmingham, UK 14 Sep 2017
Editorial: Trust and Islamic Capital
Al-Abdulrazak, R. and Patel, G.H. 2017. Editorial: Trust and Islamic Capital. Society and Business Review. 12 (3), pp. 317-319. https://doi.org/10.1108/SBR-08-2017-0059
Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty
Al-Abdulrazak, R. and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339. https://doi.org/10.1108/SBR-03-2017-0014