Dr Ayantunji Gbadamosi
| Name | Dr Ayantunji Gbadamosi |
|---|---|
| ORCID | https://orcid.org/0000-0003-2787-6937 |
| Job title | Associate Professor in Marketing |
| Email address | a.gbadamosi@uel.ac.uk |
| Research institute | Business & Law |
Research outputs
Masculinity and Symbolic Consumption Among Black African Consumers: An Interpretive Study
Gbadamosi, A. 2024. Masculinity and Symbolic Consumption Among Black African Consumers: An Interpretive Study. Qualitative Market Research: An International Journal. In Press. https://doi.org/10.1108/QMR-09-2023-0121Sustainability on the Horizon? An investigation into Sustainable Banking Practices in an Emerging Economy
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2024. Sustainability on the Horizon? An investigation into Sustainable Banking Practices in an Emerging Economy. Society and Business Review. In Press. https://doi.org/10.1108/SBR-09-2023-0275Consumer Behaviour and Digital Transformation
Gbadamosi, A. 2024. Consumer Behaviour and Digital Transformation. Routledge Taylor & Francis Group.Marketing During a Global Crisis: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2023. Marketing During a Global Crisis: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector. Journal of African Business. In Press. https://doi.org/10.1080/15228916.2023.2274672Examining social media live stream’s influence on the consumer decision-making: a thematic analysis
Fletcher, K.-A. and Gbadamosi, A. 2022. Examining social media live stream’s influence on the consumer decision-making: a thematic analysis. Electronic Commerce Research . In Press. https://doi.org/10.1007/s10660-022-09623-yThe Emergence of Resources Seeking Chinese Firms’ Specific Advantages in Emerging Market
Iwaloye, O. O., Im, H. K., Olarewaju, A. D., Gbadamosi, A., Alves, J. and Trimarchi, M. 2022. The Emergence of Resources Seeking Chinese Firms’ Specific Advantages in Emerging Market. Sustainability. 14 (Art. 8345). https://doi.org/10.3390/su14148345Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2021. Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria. AABD 2021: Academy of African Business and Development 21st Annual Conference. MacEwan University, Edmonton, AB Canada 18 - 22 May 2021 The Academy of African Business and Development.Hedonism and Luxury Fashion Consumption Among Black African Women in the UK: An Empirical Study
Emmanuel Stephen, C. and Gbadamosi, A. 2021. Hedonism and Luxury Fashion Consumption Among Black African Women in the UK: An Empirical Study. Journal of Fashion Marketing and Management. 26 (1), pp. 126-140. https://doi.org/10.1108/Jfmm-05-2020-0079Marketing to Children in Africa: Ethics, Business, and Public Policy
Gbadamosi, A. 2021. Marketing to Children in Africa: Ethics, Business, and Public Policy. AABD 2021: Academy of African Business and Development 21st Annual Conference. MacEwan University, Edmonton, AB Canada 18 - 22 May 2021 The Academy of African Business and Development.Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development
Madichie, N. O., Gbadamosi, A. and Rwelamila, P. 2021. Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development. Journal of African Business. 22 (4), pp. 441-447. https://doi.org/10.1080/15228916.2021.1893055Brand Value Co-Creation in the Social Commerce Era: Empirical Evidence From Iran
Rezaei, S., Hajli, N., Gbadamosi, A., Aghaali, N. and Featherman, M. S. 2021. Brand Value Co-Creation in the Social Commerce Era: Empirical Evidence From Iran. Journal of Electronic Commerce Research. 22 (1), pp. 46-58.Religion and Consumer Behaviour in Developing Nations
Gbadamosi, A. and Ayodele O (ed.) 2021. Religion and Consumer Behaviour in Developing Nations. Edward Elgar Publishing.Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies
Al-Abdulrazak, R. 2021. Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies. in: Gbadamosi, A. and Ayodele O. (ed.) Religion and Consumer Behaviour in Developing Nations Edward Elgar Publishing.Social Marketing and the Corruption Conundrum in Morocco: An Exploratory Analysis
Hamelin, N., Nwankwo, S. and Gbadamosi, A. 2020. Social Marketing and the Corruption Conundrum in Morocco: An Exploratory Analysis. World Development. 133 (Art. 104993). https://doi.org/10.1016/j.worlddev.2020.104993Entrepreneurship Marketing: Principles and Practice of SME Marketing
Gbadamosi, A. and Nwankwo, S. (ed.) 2020. Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge.SMEs and Market Growth: Contemporary Reflections on Why and How they Grow
Al-Abdulrazak, R. and Razak, S. A. 2020. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship Marketing: Principles and Practice of SME Marketing Routledge.Understanding market agility for new product success with big data analytics
Hajli, N., Tajvidi, M., Gbadamosi, A. and Nadeem, W. 2019. Understanding market agility for new product success with big data analytics. Industrial Marketing Management. 86, pp. 135-143. https://doi.org/10.1016/j.indmarman.2019.09.010In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance
Adisa, T., Gbadamosi, A., Mordi, T. and Mordi, C. 2019. In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance. Personnel Review. 48 (6), pp. 1634-1651. https://doi.org/10.1108/PR-06-2018-0197Contemporary Issues in Marketing: Principles and Practice
Gbadamosi, A. (ed.) 2019. Contemporary Issues in Marketing: Principles and Practice. SAGE Publications.Nation and Place Marketing: Amalgamation of theory and practice
Al-Abdulrazak, R. 2019. Nation and Place Marketing: Amalgamation of theory and practice. in: Gbadamosi, A. (ed.) Contemporary Issues in Marketing: Principles and Practice SAGE Publications.Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption
Gbadamosi, A. 2019. Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption. International Journal of Market Research. 62 (5), pp. 561-577. https://doi.org/10.1177/1470785319868363Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox
Gbadamosi, A. 2019. Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox. Journal of Strategic Marketing. 27 (4), pp. 303-316. https://doi.org/10.1080/0965254X.2017.1344293Exploring the Dynamics of Consumerism in Developing Nations
Gbadamosi, A. 2019. Exploring the Dynamics of Consumerism in Developing Nations. IGI Global.Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media
Hamelin, Nicolas, Mokannef, Amina and Gbadamosi, A. 2018. Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media. International Journal of Consumer Studies. 42 (6), pp. 755-767. https://doi.org/10.1111/ijcs.12468The Anatomy of International Students’ Acculturation in British Universities
Gbadamosi, A. 2018. The Anatomy of International Students’ Acculturation in British Universities. Industry and Higher Education. 32 (2), pp. 129 -138. https://doi.org/10.1177/0950422218760335Entrepreneurialism in a London University: A Case Illustration
Madichie, Nnamdi O., Gbadamosi, A. and Nwankwo, S. 2018. Entrepreneurialism in a London University: A Case Illustration. in: Ferreira, João J., Fayolle, Alain, Ratten, Vanessa and Raposo, Mário (ed.) Entrepreneurial Universities: Collaboration, Education and Policies Edward Elgar Publishing. pp. 88-104The Changing Landscape of Young Consumer Behaviour
Gbadamosi, A. 2017. The Changing Landscape of Young Consumer Behaviour. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 3-22Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value
Mingazova, Diliara and Gbadamosi, A. 2017. Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 138-154Marketing Communications and the Young Consumer: Evidence from a Developing Country
Hamelin, N., Gbadamosi, A. and Lucas, P. 2017. Marketing Communications and the Young Consumer: Evidence from a Developing Country. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 170-186Consumerism and Consumer Protection: A Focus on Young Consumers
Gbadamosi, A., Fletcher, K., Emmanuel Stephen, C. and Olutola, I. C. 2017. Consumerism and Consumer Protection: A Focus on Young Consumers. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 391-413Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty
Al-Abdulrazak, R. and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339. https://doi.org/10.1108/SBR-03-2017-0014The Entrepreneurial University: A Exploration of a value-creation in a non-Management department
Madichie, N. O. and Gbadamosi, A. 2017. The Entrepreneurial University: A Exploration of a value-creation in a non-Management department. Journal of Management Development. 36 (2), pp. 196-216. https://doi.org/10.1108/JMD-06-2016-0098Consumer Behaviour in Developing Nations: A Conceptual Overview
Gbadamosi, A. 2016. Consumer Behaviour in Developing Nations: A Conceptual Overview. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 1-29Consumers Attitudes towards Debt
Hamelin, Nicolas, Gbadamosi, A., Mohaouchane, Sofia and Benelkaid, Imane 2016. Consumers Attitudes towards Debt. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 53-76Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing
Gbadamosi, A. and Yusuf, Tajudeen Olalekan 2016. Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing. The Marketing Review. 16 (1), pp. 92-106. https://doi.org/10.1362/146934716X14636478977395Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study
Gbadamosi, A. 2015. Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study. Journal of Brand Management. 22 (9), pp. 737-754.Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study
Gbadamosi, A. 2015. Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study. Society and Business Review. 10 (2), pp. 150-169. https://doi.org/10.1108/SBR-11-2014-0053The Landscape of Ethnic Marketing in the UK
Ojo, S., Nwankwo, S. and Gbadamosi, A. 2015. The Landscape of Ethnic Marketing in the UK. in: Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel (ed.) The Routledge Companion to Ethnic Marketing Routledge. pp. 97-116Family Consumption Systems in Africa: A Focus on Children
Gbadamosi, A. 2014. Family Consumption Systems in Africa: A Focus on Children. in: Nwankwo, Sonny and Ibeh, Kevin (ed.) The Routledge Companion to Business in Africa Routledge. pp. 146-15911527
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