Dr Ayantunji Gbadamosi


NameDr Ayantunji Gbadamosi
ORCIDhttps://orcid.org/0000-0003-2787-6937
Job titleSenior Lecturer
Email addressa.gbadamosi@uel.ac.uk
Research instituteBusiness & Law

Research outputs

In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance

Adisa, T., Gbadamosi, A., Mordi, T. and Mordi, C. 2019. In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance. Personnel Review. 48 (6), pp. 1634-1651.

Exploring the Dynamics of Consumerism in Developing Nations

Gbadamosi, A. 2019. Exploring the Dynamics of Consumerism in Developing Nations. IGI Global.

Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media

Hamelin, Nicolas, Mokannef, Amina and Gbadamosi, A. 2018. Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media. International Journal of Consumer Studies. 42 (6), pp. 755-767.

The Anatomy of International Students’ Acculturation in British Universities

Gbadamosi, A. 2018. The Anatomy of International Students’ Acculturation in British Universities. Industry and Higher Education. 32 (2), pp. 129 -138.

Entrepreneurialism in a London University: A Case Illustration

Madichie, Nnamdi O., Gbadamosi, A. and Nwankwo, S. 2018. Entrepreneurialism in a London University: A Case Illustration. in: Ferreira, João J., Fayolle, Alain, Ratten, Vanessa and Raposo, Mário (ed.) Entrepreneurial Universities: Collaboration, Education and Policies Edward Elgar. pp. 88-104

Consumer Behaviour in Developing Nations: A Conceptual Overview

Gbadamosi, A. 2016. Consumer Behaviour in Developing Nations: A Conceptual Overview. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 1-29

Consumers Attitudes towards Debt

Hamelin, Nicolas, Gbadamosi, A., Mohaouchane, Sofia and Benelkaid, Imane 2016. Consumers Attitudes towards Debt. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 53-76

Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study

Gbadamosi, A. 2015. Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study. Society and Business Review. 10 (2), pp. 150-169.

Entrepreneurship Marketing: Principles and Practice of SME Marketing

Gbadamosi, A. and Nwankwo, S. (ed.) 2020. Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge.

Contemporary Issues in Marketing: Principles and Practice

Gbadamosi, A. (ed.) 2019. Contemporary Issues in Marketing: Principles and Practice. SAGE Publications.

The effect of country of origin image and growth of digitalised SMEs

Al-Abdulrazak, R. and Razak, S. A. 2020. The effect of country of origin image and growth of digitalised SMEs. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship Marketing: Principles and Practice of SME Marketing Routledge.

Understanding market agility for new product success with big data analytics

Hajli, N., Tajvidi, M., Gbadamosi, A. and Nadeem, W. 2019. Understanding market agility for new product success with big data analytics. Industrial Marketing Management.

Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption

Gbadamosi, A. 2019. Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption. International Journal of Market Research.

Nation and Place Marketing: Amalgamation of theory and practice

Al-Abdulrazak, R. 2019. Nation and Place Marketing: Amalgamation of theory and practice. in: Gbadamosi, A. (ed.) Contemporary Issues in Marketing: Principles and Practice SAGE Publications.

Family Consumption Systems in Africa: A Focus on Children

Gbadamosi, A. 2014. Family Consumption Systems in Africa: A Focus on Children. in: Nwankwo, Sonny and Ibeh, Kevin (ed.) The Routledge Companion to Business in Africa Routledge. pp. 146-159

The Landscape of Ethnic Marketing in the UK

Ojo, S., Nwankwo, S. and Gbadamosi, A. 2015. The Landscape of Ethnic Marketing in the UK. in: Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel (ed.) The Routledge Companion to Ethnic Marketing Routledge. pp. 97-116

Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study

Gbadamosi, A. 2015. Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study. Journal of Brand Management. 22 (9), pp. 737-754.

Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing

Gbadamosi, A. and Yusuf, Tajudeen Olalekan 2016. Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing. The Marketing Review. 16 (1), pp. 92-106.

The Entrepreneurial University: A Exploration of a value-creation in a non-Management department

Madichie, N. O. and Gbadamosi, A. 2017. The Entrepreneurial University: A Exploration of a value-creation in a non-Management department. Journal of Management Development. 36 (2), pp. 196-216.

Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox

Gbadamosi, A. 2019. Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox. Journal of Strategic Marketing. 27 (4), pp. 303-316.

Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty

Al-Abdulrazak, R. and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339.

Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value

Mingazova, Diliara and Gbadamosi, A. 2017. Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 138-154

Marketing Communications and the Young Consumer: Evidence from a Developing Country

Hamelin, N., Gbadamosi, A. and Lucas, P. 2017. Marketing Communications and the Young Consumer: Evidence from a Developing Country. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 170-186

Consumerism and Consumer Protection: A Focus on Young Consumers

Gbadamosi, A., Fletcher, K., Emmanuel Stephen, C. and Olutola, I. C. 2017. Consumerism and Consumer Protection: A Focus on Young Consumers. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 391-413

The Changing Landscape of Young Consumer Behaviour

Gbadamosi, A. 2017. The Changing Landscape of Young Consumer Behaviour. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 3-22
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