Dr Ayantunji Gbadamosi


NameDr Ayantunji Gbadamosi
ORCIDhttps://orcid.org/0000-0003-2787-6937
Job titleAssociate Professor in Marketing
Email addressa.gbadamosi@uel.ac.uk
Research instituteBusiness & Law

Research outputs

Hedonism and Luxury Fashion Consumption Among Black African Women in the UK: An Empirical Study

Emmanuel Stephen, C. and Gbadamosi, A. 2021. Hedonism and Luxury Fashion Consumption Among Black African Women in the UK: An Empirical Study. Journal of Fashion Marketing and Management. https://doi.org/10.1108/Jfmm-05-2020-0079

Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria

Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2021. Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria. 21st Academy of African Business and Development Conference. MacEwan University, Canada 18 - 22 May 2021 The Academy of African Business and Development.

Marketing to Children in Africa: Ethics, Business, and Public Policy

Gbadamosi, A. 2021. Marketing to Children in Africa: Ethics, Business, and Public Policy. 21st Academy of African Business and Development Conference. MacEwan University, Canada 18 - 22 May 2021 The Academy of African Business and Development.

Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development

Madichie, N. O., Gbadamosi, A. and Rwelamila, P. 2021. Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development. Journal of African Business. https://doi.org/10.1080/15228916.2021.1893055

Brand Value Co-Creation in the Social Commerce Era: Empirical Evidence From Iran

Rezaei, S., Hajli, N., Gbadamosi, A., Aghaali, N. and Featherman, M. S. 2021. Brand Value Co-Creation in the Social Commerce Era: Empirical Evidence From Iran. Journal of Electronic Commerce Research. 22 (1), pp. 46-58.

Religion and Consumer Behaviour in Developing Nations

Gbadamosi, A. and Ayodele O (ed.) 2021. Religion and Consumer Behaviour in Developing Nations. Edward Elgar Publishing Ltd..

Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies

Al-Abdulrazak, R. 2021. Religiosity and Global Brand Consumption as an Agent of Modernisation in Developing Economies. in: Gbadamosi, A. and Ayodele O. (ed.) Religion and Consumer Behaviour in Developing Nations Edward Elgar Publishing Ltd..

Social Marketing and the Corruption Conundrum in Morocco: An Exploratory Analysis

Hamelin, N., Nwankwo, S. and Gbadamosi, A. 2020. Social Marketing and the Corruption Conundrum in Morocco: An Exploratory Analysis. World Development. 133 (Art. 104993). https://doi.org/10.1016/j.worlddev.2020.104993

Entrepreneurship Marketing: Principles and Practice of SME Marketing

Gbadamosi, A. and Nwankwo, S. (ed.) 2020. Entrepreneurship Marketing: Principles and Practice of SME Marketing. Routledge.

SMEs and Market Growth: Contemporary Reflections on Why and How they Grow

Al-Abdulrazak, R. and Razak, S. A. 2020. SMEs and Market Growth: Contemporary Reflections on Why and How they Grow. in: Nwankwo, S. and Gbadamosi, A. (ed.) Entrepreneurship Marketing: Principles and Practice of SME Marketing Routledge.

Understanding market agility for new product success with big data analytics

Hajli, N., Tajvidi, M., Gbadamosi, A. and Nadeem, W. 2019. Understanding market agility for new product success with big data analytics. Industrial Marketing Management. 86, pp. 135-143. https://doi.org/10.1016/j.indmarman.2019.09.010

In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance

Adisa, T., Gbadamosi, A., Mordi, T. and Mordi, C. 2019. In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance. Personnel Review. 48 (6), pp. 1634-1651. https://doi.org/10.1108/PR-06-2018-0197

Contemporary Issues in Marketing: Principles and Practice

Gbadamosi, A. (ed.) 2019. Contemporary Issues in Marketing: Principles and Practice. SAGE Publications.

Nation and Place Marketing: Amalgamation of theory and practice

Al-Abdulrazak, R. 2019. Nation and Place Marketing: Amalgamation of theory and practice. in: Gbadamosi, A. (ed.) Contemporary Issues in Marketing: Principles and Practice SAGE Publications.

Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption

Gbadamosi, A. 2019. Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption. International Journal of Market Research. 62 (5), pp. 561-577. https://doi.org/10.1177/1470785319868363

Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox

Gbadamosi, A. 2019. Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox. Journal of Strategic Marketing. 27 (4), pp. 303-316. https://doi.org/10.1080/0965254X.2017.1344293

Exploring the Dynamics of Consumerism in Developing Nations

Gbadamosi, A. 2019. Exploring the Dynamics of Consumerism in Developing Nations. IGI Global.

Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media

Hamelin, Nicolas, Mokannef, Amina and Gbadamosi, A. 2018. Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media. International Journal of Consumer Studies. 42 (6), pp. 755-767. https://doi.org/10.1111/ijcs.12468

The Anatomy of International Students’ Acculturation in British Universities

Gbadamosi, A. 2018. The Anatomy of International Students’ Acculturation in British Universities. Industry and Higher Education. 32 (2), pp. 129 -138. https://doi.org/10.1177/0950422218760335

Entrepreneurialism in a London University: A Case Illustration

Madichie, Nnamdi O., Gbadamosi, A. and Nwankwo, S. 2018. Entrepreneurialism in a London University: A Case Illustration. in: Ferreira, João J., Fayolle, Alain, Ratten, Vanessa and Raposo, Mário (ed.) Entrepreneurial Universities: Collaboration, Education and Policies Edward Elgar. pp. 88-104

The Changing Landscape of Young Consumer Behaviour

Gbadamosi, A. 2017. The Changing Landscape of Young Consumer Behaviour. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 3-22

Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value

Mingazova, Diliara and Gbadamosi, A. 2017. Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 138-154

Marketing Communications and the Young Consumer: Evidence from a Developing Country

Hamelin, N., Gbadamosi, A. and Lucas, P. 2017. Marketing Communications and the Young Consumer: Evidence from a Developing Country. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 170-186

Consumerism and Consumer Protection: A Focus on Young Consumers

Gbadamosi, A., Fletcher, K., Emmanuel Stephen, C. and Olutola, I. C. 2017. Consumerism and Consumer Protection: A Focus on Young Consumers. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 391-413

Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty

Al-Abdulrazak, R. and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339. https://doi.org/10.1108/SBR-03-2017-0014

The Entrepreneurial University: A Exploration of a value-creation in a non-Management department

Madichie, N. O. and Gbadamosi, A. 2017. The Entrepreneurial University: A Exploration of a value-creation in a non-Management department. Journal of Management Development. 36 (2), pp. 196-216. https://doi.org/10.1108/JMD-06-2016-0098

Consumer Behaviour in Developing Nations: A Conceptual Overview

Gbadamosi, A. 2016. Consumer Behaviour in Developing Nations: A Conceptual Overview. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 1-29

Consumers Attitudes towards Debt

Hamelin, Nicolas, Gbadamosi, A., Mohaouchane, Sofia and Benelkaid, Imane 2016. Consumers Attitudes towards Debt. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 53-76

Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing

Gbadamosi, A. and Yusuf, Tajudeen Olalekan 2016. Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing. The Marketing Review. 16 (1), pp. 92-106. https://doi.org/10.1362/146934716X14636478977395

Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study

Gbadamosi, A. 2015. Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study. Journal of Brand Management. 22 (9), pp. 737-754.

Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study

Gbadamosi, A. 2015. Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study. Society and Business Review. 10 (2), pp. 150-169. https://doi.org/10.1108/SBR-11-2014-0053

The Landscape of Ethnic Marketing in the UK

Ojo, S., Nwankwo, S. and Gbadamosi, A. 2015. The Landscape of Ethnic Marketing in the UK. in: Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel (ed.) The Routledge Companion to Ethnic Marketing Routledge. pp. 97-116

Family Consumption Systems in Africa: A Focus on Children

Gbadamosi, A. 2014. Family Consumption Systems in Africa: A Focus on Children. in: Nwankwo, Sonny and Ibeh, Kevin (ed.) The Routledge Companion to Business in Africa Routledge. pp. 146-159
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