Marketing Communications and the Young Consumer: Evidence from a Developing Country
Book chapter
Hamelin, N., Gbadamosi, A. and Lucas, P. 2017. Marketing Communications and the Young Consumer: Evidence from a Developing Country. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 170-186
Authors | Hamelin, N., Gbadamosi, A. and Lucas, P. |
---|---|
Editors | Gbadamosi, Ayantunji |
Book title | Young Consumer Behaviour: A Research Companion |
Page range | 170-186 |
Year | 2017 |
Publisher | Routledge |
Publication dates | |
22 Nov 2017 | |
Publication process dates | |
Deposited | 22 Jan 2019 |
ISBN | 9781315213590 |
9780415790086 | |
9780415790093 | |
Web address (URL) | https://www.routledge.com/9781315213590 |
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