Marketing Communications and the Young Consumer: Evidence from a Developing Country

Book chapter

Hamelin, N., Gbadamosi, A. and Lucas, P. 2017. Marketing Communications and the Young Consumer: Evidence from a Developing Country. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 170-186
AuthorsHamelin, N., Gbadamosi, A. and Lucas, P.
EditorsGbadamosi, Ayantunji
Book titleYoung Consumer Behaviour: A Research Companion
Page range170-186
Year2017
PublisherRoutledge
Publication dates
Print22 Nov 2017
Publication process dates
Deposited22 Jan 2019
ISBN9781315213590
9780415790086
9780415790093
Web address (URL)https://www.routledge.com/9781315213590
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