Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value
Book chapter
Mingazova, Diliara and Gbadamosi, A. 2017. Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 138-154
Authors | Mingazova, Diliara and Gbadamosi, A. |
---|---|
Editors | Gbadamosi, Ayantunji |
Book title | Young Consumer Behaviour: A Research Companion |
Page range | 138-154 |
Year | 2017 |
Publisher | Routledge |
Publication dates | |
22 Nov 2017 | |
Publication process dates | |
Deposited | 22 Jan 2019 |
ISBN | 9781315213590 |
9780415790086 | |
9780415790093 | |
Web address (URL) | https://www.routledge.com/9781315213590 |
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