Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing
Article
Gbadamosi, A. and Yusuf, Tajudeen Olalekan 2016. Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing. The Marketing Review. 16 (1), pp. 92-106. https://doi.org/10.1362/146934716X14636478977395
Authors | Gbadamosi, A. and Yusuf, Tajudeen Olalekan |
---|---|
Abstract | Drawing from the extant literature, this paper explores the prevalent consumer opportunism |
Journal | The Marketing Review |
Journal citation | 16 (1), pp. 92-106 |
ISSN | 1469-347X |
Year | 2016 |
Publisher | Westburn Publishers Ltd. |
Accepted author manuscript | |
Digital Object Identifier (DOI) | https://doi.org/10.1362/146934716X14636478977395 |
Publication dates | |
01 Mar 2016 | |
Publication process dates | |
Deposited | 02 Jun 2015 |
Accepted | 01 Feb 2015 |
Copyright information | © Westburn Publishers Ltd, 2016. This is a post-peer-review, pre-copy-edit version of an article which has been published in its definitive form in the The Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in The Marketing Review, 16(1) pp.92-106, doi: 10.1362/146934716X14636478977395 http://dx.doi.org/10.1362/146934716X14636478977395 |
https://repository.uel.ac.uk/item/8521z
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