Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study
Gbadamosi, A. 2015. Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study. Society and Business Review. 10 (2), pp. 150-169.
Purpose: While many issues about the entrepreneurial engagements of African-Caribbean (AC) have been discussed in the literature; there is far less studies documented about the link of these activities to faith, especially in the context of Pentecostalism. Hence, this research unravels how membership of Pentecostal fellowships aids the entrepreneurial activities of AC members.
Design/Methodology/Approach: Adopting the interpretive research paradigm, a total of 25 tape-recorded, semi-structured, in-depth interviews were conducted with AC entrepreneurs who are members of Pentecostal faith-based organisations in London, and Pastors in this same sphere. 16 of the respondents are entrepreneurs running and managing their businesses
Findings: The paper highlights the challenges confronting the African-Caribbean ethnic entrepreneurs but also suggests that those in the Pentecostal faith are motivated and emboldened by the shared values in this religion to navigate the volatile marketing environment. It unveils participants’ faith in God as their key business survival strategy. It also shows the unwavering confidence of the respondents that this religious stance results in
Originality/Value: This study unpacks the thickly blurred link between Pentecostalism as a thriving religious orientation among the African-Caribbean ethnic group in the UK and their entrepreneurial engagements.
|Journal||Society and Business Review|
|Journal citation||10 (2), pp. 150-169|
|Accepted author manuscript|
|Digital Object Identifier (DOI)||doi:10.1108/SBR-11-2014-0053|
|Web address (URL)||https://doi.org/10.1108/SBR-11-2014-0053|
|Online||13 Jul 2015|
|Publication process dates|
|Deposited||02 Jun 2015|
|Accepted||01 Feb 2015|
|Copyright information||This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited - See more at: http://www.emeraldgrouppublishing.com/authors/writing/author_rights.htm#sthash.2Dnq04uW.dpuf|
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