The Changing Landscape of Young Consumer Behaviour

Book chapter

Gbadamosi, A. 2017. The Changing Landscape of Young Consumer Behaviour. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 3-22
AuthorsGbadamosi, A.
EditorsGbadamosi, Ayantunji
Book titleYoung Consumer Behaviour: A Research Companion
Page range3-22
Year2017
PublisherRoutledge
Publication dates
Print22 Nov 2017
Publication process dates
Deposited14 Feb 2019
ISBN9781315213590
9780415790086
9780415790093
Web address (URL)https://www.routledge.com/9781315213590
Permalink -

https://repository.uel.ac.uk/item/849w9

Log in to edit

  • 293
    total views
  • 0
    total downloads
  • 3
    views this month
  • 0
    downloads this month

Export as

Related outputs

Masculinity and Symbolic Consumption Among Black African Consumers: An Interpretive Study
Gbadamosi, A. 2024. Masculinity and Symbolic Consumption Among Black African Consumers: An Interpretive Study. Qualitative Market Research: An International Journal. In Press. https://doi.org/10.1108/QMR-09-2023-0121
Consumer Behaviour and Digital Transformation
Gbadamosi, A. 2024. Consumer Behaviour and Digital Transformation. Routledge Taylor & Francis Group.
Sustainability on the Horizon? An investigation into Sustainable Banking Practices in an Emerging Economy
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2024. Sustainability on the Horizon? An investigation into Sustainable Banking Practices in an Emerging Economy. Society and Business Review. In Press. https://doi.org/10.1108/SBR-09-2023-0275
Marketing During a Global Crisis: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2023. Marketing During a Global Crisis: A Study of the Response to the COVID-19 Pandemic in the Retail Banking Sector. Journal of African Business. In Press. https://doi.org/10.1080/15228916.2023.2274672
Examining social media live stream’s influence on the consumer decision-making: a thematic analysis
Fletcher, K.-A. and Gbadamosi, A. 2022. Examining social media live stream’s influence on the consumer decision-making: a thematic analysis. Electronic Commerce Research . In Press. https://doi.org/10.1007/s10660-022-09623-y
The Emergence of Resources Seeking Chinese Firms’ Specific Advantages in Emerging Market
Iwaloye, O. O., Im, H. K., Olarewaju, A. D., Gbadamosi, A., Alves, J. and Trimarchi, M. 2022. The Emergence of Resources Seeking Chinese Firms’ Specific Advantages in Emerging Market. Sustainability. 14 (Art. 8345). https://doi.org/10.3390/su14148345
Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria
Sani, K., Gbadamosi, A. and Al-Abdulrazak, R. 2021. Examining the Impact of Trust on Bank-Customer Relationship Management: Evidence From Nigeria. AABD 2021: Academy of African Business and Development 21st Annual Conference. MacEwan University, Edmonton, AB Canada 18 - 22 May 2021 The Academy of African Business and Development.
Marketing to Children in Africa: Ethics, Business, and Public Policy
Gbadamosi, A. 2021. Marketing to Children in Africa: Ethics, Business, and Public Policy. AABD 2021: Academy of African Business and Development 21st Annual Conference. MacEwan University, Edmonton, AB Canada 18 - 22 May 2021 The Academy of African Business and Development.
Hedonism and Luxury Fashion Consumption Among Black African Women in the UK: An Empirical Study
Emmanuel Stephen, C. and Gbadamosi, A. 2021. Hedonism and Luxury Fashion Consumption Among Black African Women in the UK: An Empirical Study. Journal of Fashion Marketing and Management. 26 (1), pp. 126-140. https://doi.org/10.1108/Jfmm-05-2020-0079
Brand Value Co-Creation in the Social Commerce Era: Empirical Evidence From Iran
Rezaei, S., Hajli, N., Gbadamosi, A., Aghaali, N. and Featherman, M. S. 2021. Brand Value Co-Creation in the Social Commerce Era: Empirical Evidence From Iran. Journal of Electronic Commerce Research. 22 (1), pp. 46-58.
Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development
Madichie, N. O., Gbadamosi, A. and Rwelamila, P. 2021. Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development. Journal of African Business. 22 (4), pp. 441-447. https://doi.org/10.1080/15228916.2021.1893055
Social Marketing and the Corruption Conundrum in Morocco: An Exploratory Analysis
Hamelin, N., Nwankwo, S. and Gbadamosi, A. 2020. Social Marketing and the Corruption Conundrum in Morocco: An Exploratory Analysis. World Development. 133 (Art. 104993). https://doi.org/10.1016/j.worlddev.2020.104993
Family Consumption Systems in Africa: A Focus on Children
Gbadamosi, A. 2014. Family Consumption Systems in Africa: A Focus on Children. in: Nwankwo, Sonny and Ibeh, Kevin (ed.) The Routledge Companion to Business in Africa Routledge. pp. 146-159
The Landscape of Ethnic Marketing in the UK
Ojo, S., Nwankwo, S. and Gbadamosi, A. 2015. The Landscape of Ethnic Marketing in the UK. in: Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel (ed.) The Routledge Companion to Ethnic Marketing Routledge. pp. 97-116
Consumer Behaviour in Developing Nations: A Conceptual Overview
Gbadamosi, A. 2016. Consumer Behaviour in Developing Nations: A Conceptual Overview. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 1-29
Exploring the Dynamics of Consumerism in Developing Nations
Gbadamosi, A. 2019. Exploring the Dynamics of Consumerism in Developing Nations. IGI Global.
Consumers Attitudes towards Debt
Hamelin, Nicolas, Gbadamosi, A., Mohaouchane, Sofia and Benelkaid, Imane 2016. Consumers Attitudes towards Debt. in: Gbadamosi, Ayantunji (ed.) Handbook of Research on Consumerism and Buying Behavior in Developing Nations IGI Global. pp. 53-76
Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value
Mingazova, Diliara and Gbadamosi, A. 2017. Pricing, Income, and Brand Symbolism: Exploring Young Consumers’ Understanding of Value. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 138-154
Marketing Communications and the Young Consumer: Evidence from a Developing Country
Hamelin, N., Gbadamosi, A. and Lucas, P. 2017. Marketing Communications and the Young Consumer: Evidence from a Developing Country. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 170-186
Consumerism and Consumer Protection: A Focus on Young Consumers
Gbadamosi, A., Fletcher, K., Emmanuel Stephen, C. and Olutola, I. C. 2017. Consumerism and Consumer Protection: A Focus on Young Consumers. in: Gbadamosi, Ayantunji (ed.) Young Consumer Behaviour: A Research Companion Routledge. pp. 391-413
Understanding market agility for new product success with big data analytics
Hajli, N., Tajvidi, M., Gbadamosi, A. and Nadeem, W. 2019. Understanding market agility for new product success with big data analytics. Industrial Marketing Management. 86, pp. 135-143. https://doi.org/10.1016/j.indmarman.2019.09.010
Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption
Gbadamosi, A. 2019. Postmodernism, Ethnicity, and Celebrity Culture in Women’s Symbolic Consumption. International Journal of Market Research. 62 (5), pp. 561-577. https://doi.org/10.1177/1470785319868363
Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox
Gbadamosi, A. 2019. Women-Entrepreneurship, Religiosity, and Value-co-creation with Ethnic Consumers: Revisiting the Paradox. Journal of Strategic Marketing. 27 (4), pp. 303-316. https://doi.org/10.1080/0965254X.2017.1344293
In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance
Adisa, T., Gbadamosi, A., Mordi, T. and Mordi, C. 2019. In Search of Perfect Boundaries? Entrepreneurs’ Work-Life Balance. Personnel Review. 48 (6), pp. 1634-1651. https://doi.org/10.1108/PR-06-2018-0197
Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media
Hamelin, Nicolas, Mokannef, Amina and Gbadamosi, A. 2018. Colour cosmetics consumption among Moroccan women: Examining the Nexus of Attitudes, Religion, and The media. International Journal of Consumer Studies. 42 (6), pp. 755-767. https://doi.org/10.1111/ijcs.12468
The Anatomy of International Students’ Acculturation in British Universities
Gbadamosi, A. 2018. The Anatomy of International Students’ Acculturation in British Universities. Industry and Higher Education. 32 (2), pp. 129 -138. https://doi.org/10.1177/0950422218760335
Entrepreneurialism in a London University: A Case Illustration
Madichie, Nnamdi O., Gbadamosi, A. and Nwankwo, S. 2018. Entrepreneurialism in a London University: A Case Illustration. in: Ferreira, João J., Fayolle, Alain, Ratten, Vanessa and Raposo, Mário (ed.) Entrepreneurial Universities: Collaboration, Education and Policies Edward Elgar Publishing. pp. 88-104
Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty
Al-Abdulrazak, R. and Gbadamosi, A. 2017. Trust, Religiosity, and Relationship Marketing: A Conceptual Overview of Consumer Brand Loyalty. Society and Business Review. 12 (3), pp. 320-339. https://doi.org/10.1108/SBR-03-2017-0014
The Entrepreneurial University: A Exploration of a value-creation in a non-Management department
Madichie, N. O. and Gbadamosi, A. 2017. The Entrepreneurial University: A Exploration of a value-creation in a non-Management department. Journal of Management Development. 36 (2), pp. 196-216. https://doi.org/10.1108/JMD-06-2016-0098
Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study
Gbadamosi, A. 2015. Brand personification and symbolic consumption among ethnic minority teenage consumers: An empirical study. Journal of Brand Management. 22 (9), pp. 737-754.
Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study
Gbadamosi, A. 2015. Exploring the Growing Link of Ethnic Entrepreneurship, Markets, and Pentecostalism in London (UK): An Empirical study. Society and Business Review. 10 (2), pp. 150-169. https://doi.org/10.1108/SBR-11-2014-0053
Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing
Gbadamosi, A. and Yusuf, Tajudeen Olalekan 2016. Exploring Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing. The Marketing Review. 16 (1), pp. 92-106. https://doi.org/10.1362/146934716X14636478977395