Dr Gokhan Aydin

NameDr Gokhan Aydin
ORCIDhttps://orcid.org/0000-0002-5652-8694
Job titleSenior Lecturer in Fashion Marketing
Email addressg.aydin@uel.ac.uk
Research instituteArts & Creative Industries

Research outputs

Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry

Aydin, G. 2020. Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing and Management. 29 (1), pp. 1-21. https://doi.org/10.1080/19368623.2019.1588824
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