Dr Gokhan Aydin


NameDr Gokhan Aydin
ORCIDhttps://orcid.org/0000-0002-5652-8694
Job titleSenior Lecturer in Fashion Marketing
Email addressg.aydin@uel.ac.uk
Research instituteArts & Creative Industries

Research outputs

How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market

Aydin, G., Uray, N. and Silahtaroglu, G. 2021. How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market. Journal of Theoretical and Applied Electronic Commerce Research. 16, pp. 768-790. https://doi.org/10.3390/jtaer16040044

Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo

Aydin, G. 2021. Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo. in: Information Resources Management Association (ed.) Research Anthology on Public Health Services, Policies, and Education IGI Global. pp. 127-148

Entrepreneurial curiosity among generation Z: a multi-country empirical research

Aydin, G. and Jeraj, M. 2021. Entrepreneurial curiosity among generation Z: a multi-country empirical research. Advances in Business-Related Scientific Research Journal. 12 (1), pp. 12-33.

Examining Social Commerce Intentions Through the Uses and Gratifications Theory

Aydin, G. 2019. Examining Social Commerce Intentions Through the Uses and Gratifications Theory. International Journal of E-Business Research. 15 (2), pp. 44-70. https://doi.org/10.4018/IJEBR.2019040103

Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry

Aydin, G. 2020. Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing and Management. 29 (1), pp. 1-21. https://doi.org/10.1080/19368623.2019.1588824
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