Dr Gokhan Aydin


NameDr Gokhan Aydin
ORCIDhttps://orcid.org/0000-0002-5652-8694
Job titleSenior Lecturer in Fashion Marketing
Email addressg.aydin@uel.ac.uk
Research instituteArts & Creative Industries

Research outputs

How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market

Aydin, G., Uray, N. and Silahtaroglu, G. 2021. How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market. Journal of Theoretical and Applied Electronic Commerce Research. 16, pp. 768-790. https://doi.org/10.3390/jtaer16040044

Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry

Aydin, G. 2020. Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing and Management. 29 (1), pp. 1-21. https://doi.org/10.1080/19368623.2019.1588824
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