Dr Gokhan Aydin
| Name | Dr Gokhan Aydin |
|---|---|
| ORCID | https://orcid.org/0000-0002-5652-8694 |
| Job title | Senior Lecturer in Fashion Marketing |
| Email address | g.aydin@uel.ac.uk |
| Research institute | Arts & Creative Industries |
Research outputs
How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
Aydin, G., Uray, N. and Silahtaroglu, G. 2021. How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market. Journal of Theoretical and Applied Electronic Commerce Research. 16, pp. 768-790. https://doi.org/10.3390/jtaer16040044Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo
Aydin, G. 2021. Improving Health and Efficiency With Strategic Social Media Use in Health Organizations: A Critical Review of the Status Quo. in: Information Resources Management Association (ed.) Research Anthology on Public Health Services, Policies, and Education IGI Global. pp. 127-148Entrepreneurial curiosity among generation Z: a multi-country empirical research
Aydin, G. and Jeraj, M. 2021. Entrepreneurial curiosity among generation Z: a multi-country empirical research. Advances in Business-Related Scientific Research Journal. 12 (1), pp. 12-33.Examining Social Commerce Intentions Through the Uses and Gratifications Theory
Aydin, G. 2019. Examining Social Commerce Intentions Through the Uses and Gratifications Theory. International Journal of E-Business Research. 15 (2), pp. 44-70. https://doi.org/10.4018/IJEBR.2019040103Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry
Aydin, G. 2020. Social media engagement and organic post effectiveness: A roadmap for increasing the effectiveness of social media use in hospitality industry. Journal of Hospitality Marketing and Management. 29 (1), pp. 1-21. https://doi.org/10.1080/19368623.2019.1588824718
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