The effect of the presence of an audience on risk-taking while gambling: the social shield

Article

Lemoine, J. and Roland-Lévy, Christine 2017. The effect of the presence of an audience on risk-taking while gambling: the social shield. Social Influence. 12 (2-3), pp. 101-114. https://doi.org/10.1080/15534510.2017.1373697
AuthorsLemoine, J. and Roland-Lévy, Christine
Abstract

Being in a social context influences risk-taking behavior. This study aims to identify the effect of an audience’s presence on risk-taking while gambling. One hundred and thirty-two university students played a computer roulette game. They were randomly allocated to one of our three conditions: (i) either they played alone; or (ii) in the presence of the experimenter; or (iii) in the presence of the experimenter, while being videotaped. Results revealed a significant effect on risk-taking in the participants with the presence of an audience, with more risk-averse behaviors in the two types of audience conditions than in the alone condition. No differences were found between the two audience conditions. Thus, an audience may prevent risk-taking and provide a social shield.

JournalSocial Influence
Journal citation12 (2-3), pp. 101-114
ISSN1553-4510
Year2017
PublisherTaylor & Francis
Accepted author manuscript
Digital Object Identifier (DOI)https://doi.org/10.1080/15534510.2017.1373697
Web address (URL)https://doi.org/10.1080/15534510.2017.1373697
Publication dates
Online03 Sep 2017
Publication process dates
Deposited06 Dec 2018
Accepted23 Aug 2017
Accepted23 Aug 2017
Copyright information© 2017 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Social Influence on 03/09/2017, available online: http://www.tandfonline.com/10.1080/15534510.2017.1373697.
LicenseAll rights reserved
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