Content Discovery Advertisements: An Explorative Analysis

Book chapter

Jadhav Balaji, R., Baravalle, Andres, Al-Nemrat, A. and Falcarin, P. 2017. Content Discovery Advertisements: An Explorative Analysis. in: Jahankhani, Hamid, Carlile, Alex, Emmett, David, Hosseinian-Far, Amin, Brown, Guy, Sexton, Graham and Jamal, Arshad (ed.) Global Security, Safety and Sustainability - The Security Challenges of the Connected World Springer Verlag.
AuthorsJadhav Balaji, R., Baravalle, Andres, Al-Nemrat, A. and Falcarin, P.
EditorsJahankhani, Hamid, Carlile, Alex, Emmett, David, Hosseinian-Far, Amin, Brown, Guy, Sexton, Graham and Jamal, Arshad
Abstract

Content discovery advertisements are type of native ads which have gained traction for driving ad traffic. These advertisements are being hosted on supposedly reputed websites and their popularity has been growing however it has been reported in the media that these ads are deploying click bait ads. In this research, these ads were evaluated for a period of one month to study and examine their credibility. It was found that significant percentage of these ads were malicious in nature.

Book titleGlobal Security, Safety and Sustainability - The Security Challenges of the Connected World
Year2017
PublisherSpringer Verlag
Publication dates
Print04 Jan 2017
Publication process dates
Deposited27 Jun 2017
Accepted2016
Series Communications in Computer and Information Science
Event11th International Conference on Global Security, Safety, and Sustainability (ICGS3)2017
ISBN978-3-319-51063-7
978-3-319-51064-4
ISSN1865-0929
Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-319-51064-4_12
Web address (URL)https://doi.org/10.1007/978-3-319-51064-4_12
Copyright informationCite this paper as: Jadhav Balaji R.R., Baravalle A., Al-Nemrat A., Falcarin P. (2016) Content Discovery Advertisements: An Explorative Analysis. In: Jahankhani H. et al. (eds) Global Security, Safety and Sustainability - The Security Challenges of the Connected World. ICGS3 2017. Communications in Computer and Information Science, vol 630. Springer, Cham
Additional information

The final authenticated version is available online at https://doi.or
g/10.1007/978-3-319-51064-4_12.

Series Print ISSN 1865-0929, Online ISSN 1865-0937

Journal citation630 (630), pp. 134-143
Accepted author manuscript
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Falcarin, P., Baldi, Mario and Mazzocchi, Daniele 2004. Software Tampering Detection using AOP and mobile code.
Software Architecture Evolution through Dynamic AOP
Falcarin, P. and Alonso, Gustavo 2004. Software Architecture Evolution through Dynamic AOP. Oquendo, F. et al (Eds) European Workshop on Software Architectures (EWSA) pp. 21-22
The Effectiveness of Source Code Obfuscation: an Experimental Assessment
Ceccato, Mariano, Di Penta, Massimiliano, Nagra, Jasvir, Falcarin, P., Ricca, Filippo, Torchiano, Marco and Tonell, Paolo 2009. The Effectiveness of Source Code Obfuscation: an Experimental Assessment. 17th IEEE International Conference on Program Comprehension (ICPC-09). Vancouver (Canada) May 17-19 2009 pp. 178 - 187