Proposing Thematic Mapping for Integrated Risk Communication: A study of British & Japanese perspectives in flood-prone communities

Modern flood risk communication continues to lack the input of different stakeholder levels and as a result, there has been an insufficiency to construct communication that is inclusive of all stakeholders. There is also still an absence of consideration of context-specific information that helps to shape the communication crafting process. This study sought to establish the above through the creation of a thematic map (a visual display based on themes), merging top-down and bottom-up approaches to create a clearer picture of important factors for risk communication within the specific contexts being observed. The research team conducted 16 semi-structured interviews and focus groups with 4 different types of stakeholders at 2 rural sites in the UK and 2 rural sites in Japan. The results outlined five key themes that underpin integrated risk communication, establishing the thematic map – Individual Circumstances, Community Structure, Impact Scale, Response Capacity, and Social Barriers. These findings are important in beginning to help conceptualise how current DRR efforts can be enhanced and in presenting an integrated approach to risk communication that helps to reduce unnecessary complexity and inaccessibility. However, further replications of the study are needed at other sites across the world to test the robustness and adaptability of this kind of modelling.