Categorical priming of famous person recognition: a hitherto overlooked methodological factor can resolve a long-standing debate

Article


Stone, A. 2008. Categorical priming of famous person recognition: a hitherto overlooked methodological factor can resolve a long-standing debate. Cognition. 108 (3), pp. 874-880.
AuthorsStone, A.
Abstract

The Burton, Bruce and Johnston [Burton, A. M., Bruce, V., & Johnston, R. A. (1990). Understanding face recognition with an interactive activation model. British Journal of Psychology, 81, 361–380] model of person recognition proposes that representations of known persons are connected by shared semantic attributes. This predicts that priming should be observed between persons from the same category, e.g. famous persons with the same occupation. Empirical investigations to date have produced mixed results, and comparison of methods suggests that priming based on shared occupation may have been suppressed by the presence of prime-target pairs representing a stronger relationship of close association. In the present experiment, 72 participants performed a familiarity decision to famous names preceded by close associates or members of the same occupational category. As predicted, categorical priming was observed in the group of participants for whom the same occupation prime-target pairs were presented before the close-associate pairs, but not in the group for whom the two types of relationship were intermixed. Associate priming was significant in both groups. These results are attributed to differing levels of processing of the primes, invoked by participants’ observation of the most salient prime-target relationship.

KeywordsSemantic priming; Categories; Person recognition; List context
JournalCognition
Journal citation108 (3), pp. 874-880
ISSN0010-0277
Year2008
Accepted author manuscript
License
CC BY-ND
Web address (URL)http://dx.doi.org/10.1016/j.cognition.2008.06.001
http://hdl.handle.net/10552/1078
Publication dates
PrintSep 2008
Publication process dates
Deposited30 Nov 2010
Additional information

Citation:
Stone, A. (2008) ‘Categorical priming of famous person recognition: A hitherto overlooked methodological factor can resolve a long-standing debate.' Cognition 108 (3) pp.874-880.

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