Accuracy of familiarity decisions to famous faces perceived without awareness depends on attitude to the target person and on response latency

Article


Stone, A. and Valentine, Tim 2005. Accuracy of familiarity decisions to famous faces perceived without awareness depends on attitude to the target person and on response latency. Consciousness and Cognition. 14 (2), pp. 351-376.
AuthorsStone, A. and Valentine, Tim
Abstract

Stone and Valentine (2004) presented masked 17 ms faces in simultaneous pairs of one famous and one unfamiliar face. Accuracy in selecting the famous face was higher when the famous person was regarded as ‘‘good’’ or liked than when regarded as ‘‘evil’’ or disliked. Experiment 1 attempted to replicate this phenomenon, but produced a different pattern of results. Experiment 2 investigated alternative explanations and found evidence supporting only the effect of response latency: responses made soon after stimulus onset were more accurate to liked than to disliked faces, whereas responses made after a longer delay were equally accurate to disliked faces. It appears that the effect of negative valence was corrected within the space of a few hundred milliseconds. Experiment 3, using an affective priming paradigm, supported the concept that an early-arising effect of valence is corrected if it is misleading to the directed task.

KeywordsNon-conscious perception; Facial identity; Affective priming; Automatic; Awareness; Visual masking
JournalConsciousness and Cognition
Journal citation14 (2), pp. 351-376
ISSN1053-8100
Year2005
Accepted author manuscript
License
CC BY-ND
Web address (URL)http://dx.doi.org/10.1016/j.concog.2004.09.002
http://hdl.handle.net/10552/1200
Publication dates
PrintJun 2005
Publication process dates
Deposited12 Apr 2011
Additional information

Citation:
Stone, A., Valentine, T. (2005) ‘Accuracy of familiarity decisions to famous faces perceived without awareness depends on attitude to the target person and on response latency', Consciousness and Cognition, 14 (2), pp. 351-76.

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