Sentiment-Driven Cryptocurrency Price Prediction: A Machine Learning Approach Utilizing Historical Data and Social Media Sentiment Analysis

This research explores the impact of social media sentiments on predicting Bitcoin prices using machine learning models, integrating on-chain data, and applying a Multi Modal Fusion Model. Historical crypto market, on-chain, and Twitter data from 2014 to 2022 were used to train models including K-Nearest Neighbors, Logistic Regression, Gaussian Naive Bayes, Support Vector Machine, Extreme Gradient Boosting, and Multi Modal Fusion. Performance was compared with and without Twitter sentiment data which was analysed using the Twitter-roBERTa and VADAR models. Inclusion of sentiment data enhanced model performance, with Twitter-roBERTa-based models achieving an average accuracy score of 0.81. The best performing model was an optimised Multi Modal Fusion model using Twitter-roBERTa, with an accuracy score of 0.90. This research underscores the value of integrating social media sentiment analysis and on-chain data in financial forecasting, providing a robust tool for informed decision-making in cryptocurrency trading.