Exploring the Ethical Implications of AI-Powered Personalization in Digital Marketing

Article

Karami, A., Shemshaki, M. and Ghazanfar, M. 2024. Exploring the Ethical Implications of AI-Powered Personalization in Digital Marketing. Data Intelligence. p. In Press. https://doi.org/10.3724/2096-7004.di.2024.0055
AuthorsKarami, A., Shemshaki, M. and Ghazanfar, M.
Abstract

Artificial intelligence (AI) and machine learning have revolutionized digital marketing by enabling highly personalized experiences for consumers. While AI-driven personalization presents opportunities to improve engagement and loyalty, its widespread use also gives rise to ethical challenges regarding privacy, bias, manipulation, and societal impacts. This study examines these ethical considerations through a comprehensive analysis of literature and case studies. An updated classification of key issues is proposed, including privacy risks from vast data collection, algorithmic bias perpetuating discrimination, potential for consumer manipulation, economic disruption, and lack of transparency impeding accountability. Recommendations are suggested to help ensure AI-powered personalization respects human values, avoids unfair outcomes, and enhances well-being.

JournalData Intelligence
Journal citationp. In Press
ISSN2096-7004
2641-435X
Year2024
PublisherChinese Academy of Sciences
Publisher's version
License
File Access Level
Anyone
Digital Object Identifier (DOI)https://doi.org/10.3724/2096-7004.di.2024.0055
Publication dates
Online05 Sep 2024
Publication process dates
Accepted01 Sep 2024
Deposited12 Nov 2024
Copyright holder© 2024 Data Intelligence
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