Customer Churn Prediction Model Using Artificial Neural Network: A Case Study in Banking

Conference paper

Baby, B., Dawod, Z., Sharif, S. and Elmedany, W. 2023. Customer Churn Prediction Model Using Artificial Neural Network: A Case Study in Banking. 3ICT 2023: International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies. University of Bahrain, Bahrain 20 - 21 Nov 2023 IEEE. https://doi.org/10.1109/3ICT60104.2023.10391374
AuthorsBaby, B., Dawod, Z., Sharif, S. and Elmedany, W.
TypeConference paper
Abstract

Customer Churn has a great impact on banking industries as it accelerates a loss of revenue and customer loyalty. The focus of the research is to create a model for the banking sector using Artificial Neural Networks (ANNs) which can predict if the customer will churn. The prediction is based on the input features and the independent variable of the trained dataset. The hyperparameters are altered during model training using the forward propagation algorithm and cross-validation techniques which enable the model to perform well with respect to accuracy and precision rate. The achieved results illustrate that the suggested model has an accuracy of 86% at predicting customer attrition. In comparison to the logistic regression model outcomes, ANN models are more effective for predicting customer churn in the banking industry. The study suggests vital perceptions of how to employ machine learning approaches to increase client retention and decrease customer churn. Banks can use this model to spot clients who are at risk of churning and take proactive measures to keep them.

Year2023
Conference3ICT 2023: International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies
PublisherIEEE
Accepted author manuscript
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Anyone
Publication dates
Online19 Jan 2024
Publication process dates
Accepted14 Sep 2023
Deposited25 Sep 2023
Journal citationpp. 154-161
ISSN2770-7466
2770-7458
Book titleProceedings: International Conference on Innovation and Intelligence for Informatics, Computing, and Technologies (3ICT 2023)
ISBN9798350307788
9798350307771
Digital Object Identifier (DOI)https://doi.org/10.1109/3ICT60104.2023.10391374
Web address (URL) of conference proceedingshttps://ieeexplore.ieee.org/xpl/conhome/10391285/proceeding
Copyright holder© 2023, IEEE
Copyright informationPersonal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.
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Functional Connectivity Evaluation for Infant EEG Signals based on Artificial Neural Network
Sharif, M., Naeem, U., Islam, S. and Karami, A. 2018. Functional Connectivity Evaluation for Infant EEG Signals based on Artificial Neural Network. Arai, Kohei, Kapoor, Supriya and Bhatia, Rahul (ed.) Intelligent Systems Conference (IntelliSys) 2018. London, UK 06 - 07 Sep 2018 Springer, Cham. https://doi.org/10.1007/978-3-030-01057-7_34
The Application of a Semantic-Based Process Mining Framework on a Learning Process Domain
Okoye, Kingsley, Islam, S., Naeem, U., Sharif, M., Azam, Muhammad Awais and Karami, A. 2018. The Application of a Semantic-Based Process Mining Framework on a Learning Process Domain. Arai, Kohei, Kapoor, Supriya and Bhatia, Rahul (ed.) Intelligent Systems Conference (IntelliSys) 2018. London, UK 06 - 07 Sep 2018 Springer, Cham. https://doi.org/10.1007/978-3-030-01054-6_96
Taskification – Gamification of Tasks
Naeem, U., Islam, S., Sharif, M., Sudakov, Sergey and Azam, Awais 2017. Taskification – Gamification of Tasks. in: Proceedings of the 2017 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2017 ACM International Symposium on Wearable Computers Association for Computing Machinery (ACM). pp. 631-634
SignalSense - Towards Quality Service
Islam, S., Sharif, M., Naeem, U. and Geehan, James 2017. SignalSense - Towards Quality Service. in: Proceedings of the 2017 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2017 ACM International Symposium on Wearable Computers Association for Computing Machinery (ACM). pp. 627-630
CrimeSafe - Helping you stay safe
Islam, S., Naeem, U., Sharif, M. and Dovnarovic, Arnold 2017. CrimeSafe - Helping you stay safe. in: Proceedings of the 2017 ACM International Joint Conference on Pervasive and Ubiquitous Computing and Proceedings of the 2017 ACM International Symposium on Wearable Computers Association for Computing Machinery (ACM). pp. 642-645
The Future of Enterprise Security with Regards to Mobile Technology and Applications
Tagoe, F. T. and Sharif, M. 2017. The Future of Enterprise Security with Regards to Mobile Technology and Applications. in: Jahankhani, Hamid, Carlile, Alex, Emm, David, Hosseinian-Far, Amin, Brown, Guy, Sexton, Graham and Jamal, Arshad (ed.) Global Security, Safety and Sustainability - The Security Challenges of the Connected World. ICGS3 2017 Proceedings Springer International Publishing.
Actor-Network Theory as a Framework to Analyse Technology Acceptance Model’s External Variables: The Case of Autonomous Vehicles
Seuwou, Patrice, Banissi, Ebad, Ubakanma, George, Sharif, M. and Healey, Ann 2017. Actor-Network Theory as a Framework to Analyse Technology Acceptance Model’s External Variables: The Case of Autonomous Vehicles. in: Jahankhani, Hamid, Carlile, Alex, Emm, David, Hosseinian-Far, Amin, Brown, Guy, Sexton, Graham and Jamal, Arshad (ed.) Global Security, Safety and Sustainability - The Security Challenges of the Connected World. ICGS3 2017 Proceedings Springer International Publishing.
An efficient system for preprocessing confocal corneal images for subsequent analysis
Sharif, M., Qahwaji, Rami, Hayajneh, Sofyan, Ipson, Stanley, Alzubaidi, Rania and Brahma, Arun 2014. An efficient system for preprocessing confocal corneal images for subsequent analysis. in: 2014 14th UK Workshop on Computational Intelligence (UKCI) IEEE.
Artificial Neural Network-Based System for PET Volume Segmentation
Sharif, M., Abbod, Maysam, Amira, Abbes and Zaidi, Habib 2010. Artificial Neural Network-Based System for PET Volume Segmentation. International Journal of Biomedical Imaging. 2010 (105610). https://doi.org/10.1155/2010/105610
Artificial Neural Network-Statistical Approach for PET Volume Analysis and Classification
Sharif, M., Abbod, Maysam, Amira, Abbes and Zaidi, Habib 2012. Artificial Neural Network-Statistical Approach for PET Volume Analysis and Classification. Advances in Fuzzy Systems. 2012 (327861). https://doi.org/10.1155/2012/327861
Machine Learning Optimisation for Realistic 2D and 3D PET-CT Phantom Study
Sharif, M., Abbod, Maysam, Sonoda, Luke I. and Sanghera, Bal 2013. Machine Learning Optimisation for Realistic 2D and 3D PET-CT Phantom Study. British Journal of Applied Science & Technology. 4 (4), pp. 634-649. https://doi.org/10.9734/bjast/2014/5084
Preparation of 2D sequences of corneal images for 3D model building
Elbita, Abdulhakim, Qahwaji, Rami, Ipson, Stanley, Sharif, M. and Ghanchi, Faruque 2015. Preparation of 2D sequences of corneal images for 3D model building. Computer Methods and Programs in Biomedicine. 114 (2), pp. 194-205. https://doi.org/10.1016/j.cmpb.2014.01.009
Medical image classification based on artificial intelligence approaches: A practical study on normal and abnormal confocal corneal images
Sharif, M., Qahwaji, R., Ipson, S. and Brahma, A. 2015. Medical image classification based on artificial intelligence approaches: A practical study on normal and abnormal confocal corneal images. Applied Soft Computing. 36 (Nov.), pp. 269-282. https://doi.org/10.1016/j.asoc.2015.07.019
An efficient intelligent analysis system for confocal corneal endothelium images
Sharif, M., Qahwaji, R., Shahamatnia, E., Alzubaidi, R., Ipson, S. and Brahma, A. 2015. An efficient intelligent analysis system for confocal corneal endothelium images. Computer Methods and Programs in Biomedicine. 122 (3), pp. 421-436. https://doi.org/10.1016/j.cmpb.2015.09.003
In Vivo Confocal Microscopic Corneal Images in health and disease with an emphasis on extracting features and visual signatures for corneal diseases: A review study
Alzubaidi, Rania, Sharif, M., Qahwaji, Rami, Ipson, Stanley and Brahma, Arun 2015. In Vivo Confocal Microscopic Corneal Images in health and disease with an emphasis on extracting features and visual signatures for corneal diseases: A review study. British Journal of Ophthalmology. 100 (1), pp. 41-55. https://doi.org/10.1136/bjophthalmol-2015-306934
A Mutlimodal Approach to Measure the Levels Distraction of Pedestrians using Mobile Sensing
Pizzamiglio, S., Naeem, U., ur Réhman, Shafiq, Sharif, M., Abdalla, H. and Turner, D. 2017. A Mutlimodal Approach to Measure the Levels Distraction of Pedestrians using Mobile Sensing. Procedia Computer Science. 113, pp. 89-96. https://doi.org/10.1016/j.procs.2017.08.297